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Full-Text Articles in Corporate Finance
Campbell Soup Company In 2004 (A), Roger R. Schnorbus
Campbell Soup Company In 2004 (A), Roger R. Schnorbus
Robins School of Business White Paper Series, 1980-2022
As fiscal 2004[1] began, Doug Conant, the President and CEO of the Campbell Soup Company could take pride in the results of his 3-year transformation plan instituted in fiscal 2001 to revitalize the company. The key initiatives of the plan were to restore revenue and profitability growth and stimulate shareholder wealth.
Conant, who became President and CEO in January of 2001, called the plan, “the single most comprehensive commitment to revitalization ever undertaken in the 132-year history of Campbell Soup Company.”
The financial results achieved in fiscal 2002, the first year of the plan, were a mixed bag. Although net …