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Business Law, Public Responsibility, and Ethics Commons

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Full-Text Articles in Business Law, Public Responsibility, and Ethics

Gen Y-Ers As Consumers Of Good Causes: Examing Student Attitudes, Beliefs, And Behaviors On Cause Marketing, Annie Paul Jun 2013

Gen Y-Ers As Consumers Of Good Causes: Examing Student Attitudes, Beliefs, And Behaviors On Cause Marketing, Annie Paul

American Association for the Advancement of Science Pacific Conference

  1. CSR is how companies self-regulate and take accountability for their social and environmental impacts on their communities.
  2. CM is how companies promote their socially responsible acts.
  3. IF CM's objectives are good, does it mean Gen Y-ers view it positively?


Vaccination : Social Good Or Social Evil?, Stephen S. Holden Jan 2013

Vaccination : Social Good Or Social Evil?, Stephen S. Holden

Stephen S Holden

No abstract provided.