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Articles 1 - 8 of 8
Full-Text Articles in Business Law, Public Responsibility, and Ethics
Kasky V. Nike: Lurking First Amendment Time Bomb For Marketers?, Michael J. Landry
Kasky V. Nike: Lurking First Amendment Time Bomb For Marketers?, Michael J. Landry
Atlantic Marketing Journal
While attention has focused on the U. S. Supreme Court protecting corporate political speech, the Court has left untouched a California Supreme Court ruling of significance to marketers in their efforts to use advertising and public relations to offset what they view as unfair criticism. The case, Kasky v. Nike, stems from 1995 accusations that athletic footwear and apparel manufacturer Nike exploited and abused employees in Asian sweatshops. Through advertising and public relations efforts, Nike denied the claims. In 1998, Californian Mark Kasky sued, claiming Nike’s denials violated laws regarding unfair competition and false advertising and, because the denials were …
Informative Advertising And The Global Csr Initiatives, Shawn Pope
Informative Advertising And The Global Csr Initiatives, Shawn Pope
Academic Conference on Good Business
Both academics and the general public suspect a relationship between advertising and corporate social responsibility (CSR). The quantitative research thus far addresses only whether advertising precedes CSR practices, on the basis that advertisers use CSR as yet another tool for building the corporate brand. Findings have been inconclusive. This paper, rather, builds the “informative advertising” hypothesis, the idea advertising follows CSR practices, as firms attempt to publicize their good deeds. The global CSR initiatives are the case for analysis, namely the Global Compact, Global Reporting Initiative, and Carbon Disclosure Project. Results from this paper fail to support the informative advertising …
Gen Y-Ers As Consumers Of Good Causes: Examing Student Attitudes, Beliefs, And Behaviors On Cause Marketing, Annie Paul
Gen Y-Ers As Consumers Of Good Causes: Examing Student Attitudes, Beliefs, And Behaviors On Cause Marketing, Annie Paul
American Association for the Advancement of Science Pacific Conference
- CSR is how companies self-regulate and take accountability for their social and environmental impacts on their communities.
- CM is how companies promote their socially responsible acts.
- IF CM's objectives are good, does it mean Gen Y-ers view it positively?
Is Fair Trade A Fair Deal?, Swee-Lim Chia, Marysheila Mcdonald
Is Fair Trade A Fair Deal?, Swee-Lim Chia, Marysheila Mcdonald
Explorer Café
No abstract provided.
Vaccination : Social Good Or Social Evil?, Stephen S. Holden
Vaccination : Social Good Or Social Evil?, Stephen S. Holden
Stephen S Holden
No abstract provided.
How And When Do Corporate Social Responsibility Initiatives Impact On Customer-Facing Employees? Evidence From India And The Netherlands, Pavlos A. Vlachos, Nikolaos Panagopoulos, Aristeidis Theotokis, Ramendra Singh, Rakesh Singh
How And When Do Corporate Social Responsibility Initiatives Impact On Customer-Facing Employees? Evidence From India And The Netherlands, Pavlos A. Vlachos, Nikolaos Panagopoulos, Aristeidis Theotokis, Ramendra Singh, Rakesh Singh
Pavlos A Vlachos
No abstract provided.
Curvilinear Effects Of Corporate Social Responsibility And Benevolence On Loyalty, Pavlos A. Vlachos, Areti Krepapa, Nikolaos Panagopoulos
Curvilinear Effects Of Corporate Social Responsibility And Benevolence On Loyalty, Pavlos A. Vlachos, Areti Krepapa, Nikolaos Panagopoulos
Pavlos A Vlachos
No abstract provided.
The Use Of Fear Appeals To Communicate Public Health Messages, Katie Mcsweeney, Simon Stephens
The Use Of Fear Appeals To Communicate Public Health Messages, Katie Mcsweeney, Simon Stephens
Irish Business Journal
This paper provides an insight into the use of fear appeals to communicate a public health message. A fear appeal is a means of persuasion that threatens the audience with a negative, physical, psychological, and/or social consequence that is likely to occur if they engage in a particular behaviour. This paper explores: the effectiveness of fear appeals; the impact gender and age have on the effectiveness of a fear appeals; and ethical concerns relating to fear appeal advertising. This study comprises a two stage data collection process: focus groups and depth interviews. Firstly, two focus groups were conducted. The participants …