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Full-Text Articles in Business Intelligence
Where Will Technology Lead Us?, Jerry Kennelly
Where Will Technology Lead Us?, Jerry Kennelly
Irish Business Journal
Artificial intelligence is a misnomer in my opinion. You get out what you put in. AI seeks to simulate intelligent human behaviour in software and computers. If you consider AI software like a big database and learns along the way. It is programmed by clever humans who create algorithms which use all of the data available and process it to give a calculated result. For example, my IPhone will tell me that it’s going to take me ten minutes to drive home when I walk onto the street from my office in Killorglin. It doesn’t know I’m going home, but …
Developing The External Engagement Process In Higher Education Through Effective Change And Technology, Irene Sheridan, Colm Barry-Murphy, Heather Madden
Developing The External Engagement Process In Higher Education Through Effective Change And Technology, Irene Sheridan, Colm Barry-Murphy, Heather Madden
Irish Business Journal
Engagement with external organisations and enterprises is increasingly part of the higher education mission and the contribution of universities to local and regional economic and social development remains an important, but difficult to evidence, metric for Higher Education Institutions (HEI). This paper explores the implementation of a Customer Relationship Management (CRM) system to support external engagement and to build business intelligence in one higher education institution in Ireland. Building on the findings of the Roadmap for Employment-Academic Partnership (REAP) project, through a structured process towards a professional case management approach to interactions this project focuses on the introduction of a …