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Leader Of The Pack: What Makes The Alibaba Group So Successful, Singapore Management University
Leader Of The Pack: What Makes The Alibaba Group So Successful, Singapore Management University
Perspectives@SMU
The 'people's platform' sells more than eBay and Amazon combined
Tiger Balm: Roaring Back To Success, Singapore Management University
Tiger Balm: Roaring Back To Success, Singapore Management University
Perspectives@SMU
Mismanagement of the brand led to a lost generation of customers but modernisation efforts have set the leaping tiger on the path to growth and profits