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Business and Corporate Communications Commons

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Full-Text Articles in Business and Corporate Communications

Doing Good: Navigating The Csr Maze In India – Review Of Book By Meena Raghunathan, Ruchi Tewari, Aatman Shukla Nov 2022

Doing Good: Navigating The Csr Maze In India – Review Of Book By Meena Raghunathan, Ruchi Tewari, Aatman Shukla

Markets, Globalization & Development Review

No abstract provided.


A Closer Look At Csr Practices In Sustainable Fashion: A Guideline For Apparel Brands, Elline Deogracias, Tracie Tung, Natale Zappia Jan 2022

A Closer Look At Csr Practices In Sustainable Fashion: A Guideline For Apparel Brands, Elline Deogracias, Tracie Tung, Natale Zappia

CSU Journal of Sustainability and Climate Change

While it might be greenwashing that impedes consumers' eco-consumption, the researchers posit that this gap is also due to fashion brands’ weak CSR communication and inconsistent understanding of CSR activities. This study aims to 1) determine the ease with which consumers can navigate sustainable fashion brand websites to find corporate social responsibility (CSR) activities, and 2) construct a framework that clearly identifies CSR activities, CSR dimensions, and the business operation stages at which they occur. Website content analyses were conducted on 27 sustainable fashion brands in the United States to investigate their CSR activities. A framework was proposed to better …


Rse Et Pratiques Des Responsables De Communication: Cas Des Entreprises D'Agroalimentaire De Souss Massa Daraa, Hind Benouakrim, Fatima El Kandoussi Aug 2021

Rse Et Pratiques Des Responsables De Communication: Cas Des Entreprises D'Agroalimentaire De Souss Massa Daraa, Hind Benouakrim, Fatima El Kandoussi

Dirassat

CSR corporate social responsibility and practices of communication managers: case study food companies of Souss Massa Draa

Increased pressure from civil society and the community financial, generated by the strong growth of ecological and societal problems has pushed companies to adopt more transparent and responsible modes of governance. This governance has resulted in actions and so-called responsible and citizen speeches. Accordingly, communication on Corporate Social Responsibility takes on, in this context, a particular strategic and operational dimension. To study it, we propose in this article to study the concept of CSR and that of communication on social responsibility. CSR on …


Go Green: Make Green, Sam Montague Aug 2020

Go Green: Make Green, Sam Montague

Marriott Student Review

While cost might seem like an obstacle to some, adopting sustainable practices can turn out to be profitable for most companies. Recent research find positive correlation between business efforts and the consumer response, showcase direct benefits to the business, and provide suggestions to put the findings into practice.


The Myth Of The Millennial, Tanner Hafen, Matthew D. Fudge Aug 2017

The Myth Of The Millennial, Tanner Hafen, Matthew D. Fudge

Marriott Student Review

Explores perceptions of millennials in the workplace and what is and can be done to better integrate millennials employees into the workplace.