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Business and Corporate Communications Commons™
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Articles 1 - 3 of 3
Full-Text Articles in Business and Corporate Communications
Green Framing In Corporate Poultry Videos: An Analysis Of Sustainability Messaging, Dylan Vanboxtel, Rebecca Swenson, Garrett Steede
Green Framing In Corporate Poultry Videos: An Analysis Of Sustainability Messaging, Dylan Vanboxtel, Rebecca Swenson, Garrett Steede
Journal of Applied Communications
Large broiler chicken companies have been under pressure by consumers to reduce their carbon footprint, improve animal welfare and labor practices, and enhance environmental quality across the industry. This study examines how large broiler chicken companies have addressed sustainability within video content directed toward consumers and posted on YouTube. To conceptualize this study, we used the 1990 Farm Bill definition of agricultural sustainability. It is important to examine articulations of agricultural sustainability as company messages often incorporate sustainability philosophies and ideologies while referencing specific production practices and goals. This study used qualitative content analysis to analyze 440 videos, and framing …
Social Media For Government: Theory And Practice, Brittany L. Bowman
Social Media For Government: Theory And Practice, Brittany L. Bowman
Journal of Applied Communications
Book review of Social Media for Government: Theory and Practice, by Staci M. Zavattaro and Thomas A. Bryer
Analyzing Media Coverage Of Agricultural Health And Safety Issues, Lisa K. Lundy, Tiffany M. Rogers-Randolph, Angela B. Lindsey, Clay Hurdle, Heather Ryan, Ricky W. Telg, Tracy Irani
Analyzing Media Coverage Of Agricultural Health And Safety Issues, Lisa K. Lundy, Tiffany M. Rogers-Randolph, Angela B. Lindsey, Clay Hurdle, Heather Ryan, Ricky W. Telg, Tracy Irani
Journal of Applied Communications
Farming, by the very nature of the occupation, is riddled with uncertainty. The risks associated with the agriculture industry are just as diverse as the industry itself. For all risks, one challenge is the development and dissemination of safety communication materials tailored for diverse audiences. Valkenburg, Semetko, and Vreese (1999) examined common frames used in news media. Their analysis pointed to four commonly used news frames: conflict, human interest, responsibility and economic consequences. The purpose of this study was to describe the agricultural and health safety issues discussed in Florida news media during the year 2016, discussing the prominence of …