Open Access. Powered by Scholars. Published by Universities.®

Business and Corporate Communications Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 6 of 6

Full-Text Articles in Business and Corporate Communications

Women Authors Of Technical Writing Textbooks From 1923 To 1973, Melissa Nicole Wampler Jan 2013

Women Authors Of Technical Writing Textbooks From 1923 To 1973, Melissa Nicole Wampler

Masters Theses

"The published histories of technical writing textbooks do not usually include many women-authored textbooks. To find out why women-authored textbooks have been marginalized in these pedagogical histories, I selected seven women-authored textbooks and four men-authored textbooks published from 1923 to 1973, investigated the backgrounds of the authors and key features of their textbooks, and used the collected data to compare the women-authored textbooks to the men-authored textbooks. I was not able to find any reason why the women-authored textbooks have been or should be marginalized in histories of technical writing textbooks; however, my study had several limitations. My thesis begins …


Lexis In Chemical Engineering Discourse: Analyzing Style In Chemical Engineering Research Articles Through A Rhetorical Lens, David Lamar Young Jan 2013

Lexis In Chemical Engineering Discourse: Analyzing Style In Chemical Engineering Research Articles Through A Rhetorical Lens, David Lamar Young

Masters Theses

"This study examines the style of chemical engineering research articles to discover stylistic trends that may be applicable to authors looking to publish their own research. Rhetorical stylistic analysis was used as a research method to allow for thorough analysis of all articles in the sample. Ten research articles from the two prominent chemical engineering journals were chosen using specific criteria to constitute a sample of articles that could most accurately represent the population of chemical engineering research articles. Each article was then analyzed line by line to identify markers of chemical engineering research article style, including the following: ▬Use …


How Should Plastic-Packaging Companies Apply Artificial Proofs And Topics Of Invention To Communicate Sustainability? : A Heuristic Developed On The Basis Of Rhetorical Analysis, Shristy Bashyal Jan 2012

How Should Plastic-Packaging Companies Apply Artificial Proofs And Topics Of Invention To Communicate Sustainability? : A Heuristic Developed On The Basis Of Rhetorical Analysis, Shristy Bashyal

Masters Theses

"This study examines how the ten plastic-packaging companies use artificial proofs and topics of invention to communicate sustainability-related information. The objective of this study was to answer the following research questions:

(i) Do plastic-packaging companies define sustainability on their website?

(ii) What are the strengths and weaknesses of the arguments in these companies' sustainability-related communications?

(iii) What invention strategies should technical marketing communicators use to communicate company's sustainable practices?

To answer these questions, I analyzed the sustainability-related documents available on the websites of the ten companies. On the basis of this analysis, I developed an invention heuristic that can be …


The History Of Technical Communication Instruction At Missouri University Of Science And Technology: The Evolution Of A Curriculum, Elizabeth Marie Roberson Jan 2011

The History Of Technical Communication Instruction At Missouri University Of Science And Technology: The Evolution Of A Curriculum, Elizabeth Marie Roberson

Masters Theses

"This thesis provides a written record of the history of technical communication instruction at Missouri University of Science and Technology (Missouri S&T). Beginning with the school's inception in 1871 as the Missouri School of Mines and Metallurgy (MSM) through to the year 2005, I have examined course catalogs and department files and conducted interviews to provide an overview of the evolution of technical communication instruction at this institution. To better understand this evolution, I have also provided a framework for the development of the English department from a single course in 1871 to the current Department of English and Technical …


Scholarship In International Technical Communication, 1950-1989: A Historical Study, Xiaoyan Huang Jan 2011

Scholarship In International Technical Communication, 1950-1989: A Historical Study, Xiaoyan Huang

Masters Theses

"This thesis is a study of the published scholarship in international technical communication from 1950 to 1989. It provides insight into the four decades' worth of scholarship as well as a resource for the development of present and future scholarship in international technical communication. It attempts to answer the following research questions: What did scholars of international technical communication study in each decade? What are the similarities and differences among the four decades in terms of scholarship in international technical communication? What are the strengths and weaknesses of the relevant scholarship in the four decades? What can we learn from …


Satellite Photography: Instrumental, Rhetorical, Affective?, Irangi Kaushalya Egodapitiya Jan 2009

Satellite Photography: Instrumental, Rhetorical, Affective?, Irangi Kaushalya Egodapitiya

Masters Theses

"This study examines how tsunami satellite images operate and could provoke various interpretations. The goal of this research project is to study whether the interpretation of tsunami satellite images could extend beyond scientific features to affective messages. Primarily based on the satellite images of Sri Lanka taken before and during the 2004 tsunami, this study analyses: How could mechanical satellite images, taken automatically by a machine in orbit, become an object of profound emotional meaning?; How do viewer's experiences, knowledge, and discourse affect their interpretations of mechanical artifacts?; How are tsunami satellite images connected to affective responses by viewers?; How …