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Full-Text Articles in Business and Corporate Communications
The Management And Marketing Of A Green Work Environment, Jamie Pleasant, Kimberly Pleasant
The Management And Marketing Of A Green Work Environment, Jamie Pleasant, Kimberly Pleasant
Southern University College of Business E-Journal
This paper offers a strategic look at the relationship between the timing and implementation of “green strategies” in an office environment. The impact of timing as it pertains to the early or late adoption of “green strategies are important to a firm’s overall performance and sustainable competitive advantage in the market place. Therefore, this paper will examine the advantages and disadvantages of implementing a “first mover” or “early mover” strategy.
“Institutional Theory Of Green Marketing Strategies In A Workplace Environment, Jamie Pleasant
“Institutional Theory Of Green Marketing Strategies In A Workplace Environment, Jamie Pleasant
Southern University College of Business E-Journal
This paper offers a strategic look at the importance of institutional theory and its impact in the timing, marketing, acceptance and implementation of “green strategies” in an office environment. There are various environmental factors that must be examined and managed in the entire change process of an organization in order that long-term sustainable competitive advantages are experienced within and external of a firm and its adopted paradigm. Additionally, various types of isomorphism is also presented as effective practices for an organization to implement in order to achieve homogeneity during the change process in its attempt to market and create a …