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Full-Text Articles in Business and Corporate Communications

Less Commute Miles. Decreased Tire Wear. What Would You Do?, Dylan Schwarz, Brendon M. Ford, Brandon D. Hadinger, Abbie N. Pearce, Jacinta M. Pikunas Jan 2021

Less Commute Miles. Decreased Tire Wear. What Would You Do?, Dylan Schwarz, Brendon M. Ford, Brandon D. Hadinger, Abbie N. Pearce, Jacinta M. Pikunas

Williams Honors College, Honors Research Projects

With the flagrant recognition of the coronavirus as one of those most impactful viruses in the history of the world, it is important to study how the effects of such a disease can create troublesome ripple effects in the world. Covid-19 has caused the death of hundreds of thousands of individuals and has negatively impacted the lives of American’s all across the country during the nationwide lockdown. Decreased work commuters, minimal road travel, and little need for car repairs hit the Goodyear Tire and Rubber Company hard. The University of Akron has teamed up with Goodyear to explore such effects …


7 Tips To Grow Your Rural Business With Purpose And Meaning, Connie I. Reimers-Hild, Alyssa Dye May 2015

7 Tips To Grow Your Rural Business With Purpose And Meaning, Connie I. Reimers-Hild, Alyssa Dye

Community Vitality Initiative Collections

No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. The purpose of this article is to help rural entrepreneurs discover ways to grow their businesses with Living with Purpose and Meaning Megatrend.


Become A Future-Focused Leader: Use Three Megatrends To Grow Your Rural Business, Connie Reimers-Hild, Alyssa Dye Apr 2015

Become A Future-Focused Leader: Use Three Megatrends To Grow Your Rural Business, Connie Reimers-Hild, Alyssa Dye

Community Vitality Initiative Collections

No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. This article discusses three megatrends shaping the future of rural businesses:

1) The Rise of the #GigEconomy

2) Living with Purpose and Meaning

3) The Decentralized Marketplace

The article also provides coaching tips for rural entrepreneurs on how to use megatrends to grow their businesses.

While many companies are struggling to keep up with the rapid rate of change, …


Contemporary Innovation And Entrepreneurship Concepts, Journal Of Entrepreneurship, Management And Innovation, Vol. 8, Issue 4, Anna Ujwary-Gil Jan 2012

Contemporary Innovation And Entrepreneurship Concepts, Journal Of Entrepreneurship, Management And Innovation, Vol. 8, Issue 4, Anna Ujwary-Gil

Anna Ujwary-Gil

This collection of articles constitutes an important review of innovativeness concepts in micro and macro perspectives and innovation capital measurement as well as organizational learning, modeling and problem-solving, age management or female entrepreneurship. Employees and their innovative behavior are of crucial importance for the organization’s market success. The article provided by researchers from HIVA- KULeuven and CESO-KULeuven contributed to the discussion on how organizations can become more learning and flexible through innovative involvement of their employees. The research also emphasized the significance of distinguishing between various categories of employees (blue versus white-collar workers) in the context of variables used in …