Business and Corporate Communications Commons^™

Csr Communication In Kitakyushu, Japan: Multiple Case Study, Kaori Takano

Academic Conference on Good Business

The city of Kitakyushu is located in Fukuoka prefecture, southwestern Japan. The Organization for Economic Co-operation and Development (OECD) designated it as one of the four “Green growth” model cities in the world. The city experienced industrial pollution in the 1960s, however, it currently enjoys a reputation for having successful environmental approaches. Because of this significant history, the author speculates that the Kitakyushu business community continues to be vigilant about socially responsible practices and their CSR communication with stakeholders may be more advanced compared to other businesses in Japan.

This multiple case study utilized two traditional data: Interviews and documents. …

Self-Promotion No Longer Leaves A Bad Taste: Ajinomoto’S Csr Activity In Japanese Schools, Kaori Takano

Academic Conference on Good Business

Generally Japanese society does not value or encourage self-promotion. Therefore, Japanese corporations are generally quiet about corporate social responsibility (CSR). One Japanese multinational manufacturer of seasoning, Ajinomoto, does not fall into this category. Unlike the majority of the Japanese business community, Ajinomoto trumpets their CSR in the public sector. The top Japanese corporations normally choose not to pronounce their CSR, believing that it is not necessary to highlight their CSR activities if the company is basically doing what is considered the “right thing” for society. For this reason, Ajinomoto was selected for study because the case is unusual from cultural …