Business and Corporate Communications Commons^™

The Scent Of Change: A Case Study, William K. Foxx, Melissa C. Northam, Corlette S. Burns

Atlantic Marketing Journal

Decisions about entering into a new business venture involve a variety of considerations, despite the level of experience an entrepreneur has. This case presents the story of a business owner Bennett Gage and his decisions concerning whether or not he should enter into a business where canines are used to detect bed bugs in hotels. This case study gives the reader an opportunity to wrestle with some of the many questions that are part of entering into the creation of a new service.

Cross-Functional Integration And New Product Performance: An Empirical Analysis And Findings, Lisa C. Troy, Tanawat Hirunyawipada, Audhesh K. Paswan

Tanawat "Tom" Hirunyawipada

Although cross-functional integration is often considered an important element in a successful new product development program, a great deal of variance exists in extant literature regarding how integration is defined and implemented and how relevant studies are conducted.

The authors attempt to bring clarity to a diverse set of 25 studies that investigate cross-functional integration by empirically analyzing 146 correlations between integration and aspects of new product success. The authors examine the impact of 12 potential moderators that affect the integration–success link using meta-analysis techniques.

The findings indicate that though cross-functional integration may indeed have a direct impact on success, …

International Management: Strategic Opportunities And Cultural Challenges, Paul B. Sweeney, Dean B. Mcfarlin

Paul B. Sweeney

As the economies of many countries become more interrelated, international managers are facing huge challenges and unique opportunities associated with their roles. Now in its fifth edition, Sweeney and McFarlin's International Management embodies a balanced and integrated approach to the subject, emphasizing the strategic opportunities available to firms on a global playing field, as well as exploring the challenges of managing an international workforce. Integrating theory and practice across all chapter topics, this book helps students to learn, grasp, and apply the underlying principles of successful international management: Understanding the broad context of international business, including the critical trends impacting …

How Micro Small And Medium Enterprises (Msmes) Can Leverage On Central Bank Of Nigeria's Real Sector Initiatives, Paul Nduka Eluhaiwe

Bullion

This paper seeks to explore how MSMES can leverage on financing interventions of the CBN with a view to enabling them grow their businesses, employ more Nigerians and contribute to GDP.

Micro & Small Enterprises In Ireland: A Brand Management Perspective, Bobby Kennedy, Angela Wright

Dept. of Organisation & Professional Development Publications

Branding aids companies in the acquisition of new customers, allows them to build a favourable reputation, leads to increased customer loyalty and, ultimately, is a driver of profitability. Although there is an impressive quantity of academic literature related to both large corporate and product line branding, there has been less focus regarding the research on branding of small businesses, despite their economic importance.

In the specific case of SMEs in Ireland, branding studies are scant. There is little understanding of the branding practices of SME founder-owners in Ireland, and, moreover, a lack of clarity as to their knowledge levels apropos …

The Creative Entrepreneur Leading Innovation, Karina Loera Barcenas

Creativity and Change Leadership Graduate Student Master's Projects

The Creative Entrepreneur Leading Innovation is a course designed for undergraduate students. Students will learn the entrepreneurial mindset through the creative process triggering innovation and leading transformation to face and adapt in the current constant and fastest changing era. This course also has a skill development component through which students will be able to experience personal transformation towards positive change.

2016 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

The Magic Behind Success: What Can Business Leaders Learn From Magicians Regarding Creativity And Communication?, John Logan

Honors Projects in Communication

The following research demonstrates the connection between the art of magic and the world of business. More specifically, it explores the overlap between the innovation and communication techniques magicians use when creating new ideas, developing a routine, performing, and a parallel comparison on what it takes to run a successful business. The capstone will first look at what the "magician" is including the types of tricks they perform. It will then analyze the entrepreneurial magicians and their creative process behind developing new routines. Finally, it will examine the verbal and non-verbal communication techniques magicians use to connect with their audience …

2016 Tacoma Eats - Minimum Wage, Joe Lawless

MICCSR Case Studies

No abstract provided.

The Entrepreneurial Commons: Reframing The Relationship Between Intellectual Property And Entrepreneurship, Michael J. Burstein

Utah Law Review

Reconceptualizing entrepreneurial activity as a knowledge commons leads us to ask a different set of questions than previous studies have, and to utilize a different set of methodological tools. As Part II described, existing approaches to understanding the relationship between IP and entrepreneurship focus on the firm and its reactions to various IP laws. By contrast, to the extent that the exemplar entrepreneurial activities described in Part III can be described as instances of commons governance, the analysis must necessarily be broader. The knowledge commons framework forces us to acknowledge that much of information production and dissemination depends on relationships …

Communicating Entrepreneurial Passion: Personal Passion Vs. Perceived Passion In Venture Pitches, Kristen Lucas, Sharon Kerrick, Jenna Haugen, Cole J. Crider

Faculty Scholarship

Research problem: Entrepreneurial passion has been shown to play an important role in venture success and therefore in investors’ funding decisions. However, it is unknown whether the passion entrepreneurs personally feel or experience can be accurately assessed by investors during a venture pitch. Research questions: (1) To what extent does entrepreneurs’ personal passion align with investors’ perceived passion? (2) To what cues do investors attend when assessing entrepreneurs’ passion? Literature review: Integrating theory and research in entrepreneurship communication and entrepreneurial passion within the context of venture pitching, we explain that during venture pitches, investors make judgments about entrepreneurs’ passion that …

Supply Chain Organizational Infrastructure For Promoting Entrepreneurial Emphasis And Innovativeness: The Role Of Trust And Learning., Divesh Ojha, Jeff Shockley, Chandan Acharya

Publications and Research

Research has argued that inter-organizational trust and learning are critical factors associated with successful supply chain innovation and long-term competitiveness. In this paper, we develop and test a proposed model of supply chain organizational design using survey data collected from 128 decision-makers across diverse sample of supply chain decision-makers across many industries. Our analysis provides evidence that both trust and supply chain learning play important, but distinctive roles in developing an entrepreneurial and innovative supply chains. Moreover, our research findings add critical insight into existing resource-based perspectives of supply chain innovation by illuminating the roles and progression of the different …