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Full-Text Articles in Business and Corporate Communications

Unl Digital Commons: Enhanced Online Distribution For Your Knowledge Capital, Paul Royster, Sue A. Gardner Dec 2020

Unl Digital Commons: Enhanced Online Distribution For Your Knowledge Capital, Paul Royster, Sue A. Gardner

University of Nebraska-Lincoln Libraries: Conference Presentations and Speeches

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Federal Grant Applications: What You Need To Know Before You Start Writing, Steve Richards Jul 2020

Federal Grant Applications: What You Need To Know Before You Start Writing, Steve Richards

Agribusiness

Sometimes disaster relief arrives as a US Department of Agriculture (USDA) grant, and there may be more grants resulting from the COVID-19 pandemic. While obtaining a grant is appealing, many producers overlook grant application details causing many grant proposals to be rejected immediately, before they are read or considered. The checklist provided by this brief will help producers prepare grant applications and avoid common pitfalls.


College Of Business Dean's Report: 2019-2020, Ryan Butt Jul 2020

College Of Business Dean's Report: 2019-2020, Ryan Butt

College of Business Dean’s Reports

No abstract provided.


Family Ownership And Corporate Environmental Responsibility: The Contingent Effect Of Venture Capital And Institutional Environment, Zhu Zhu, Feifei Lu Jun 2020

Family Ownership And Corporate Environmental Responsibility: The Contingent Effect Of Venture Capital And Institutional Environment, Zhu Zhu, Feifei Lu

Department of Management Faculty Scholarship and Creative Works

As scholars and policy makers pay more attention to the environmental impact of economic activities, more focus has been placed on the corporate environmental responsibility (CER) of family firms, which accounts for the majority of businesses in both developed and developing countries. Using a sample of 4714 private enterprises across 23 provinces in China, the current study examines the effect of family ownership on CER investment, as well as the moderating effects of venture capital investment and local institutional development. Results show that concentrated family ownership leads to lower CER spending, however, when venture capital investment comes from developed markets, …


A Proposal Digital Marketing Strategy For Marcheluzzo Srl: Training And Evaluating A Prediction Model For The Number Of Adv. Impressions, Charles Alves De Castro Jun 2020

A Proposal Digital Marketing Strategy For Marcheluzzo Srl: Training And Evaluating A Prediction Model For The Number Of Adv. Impressions, Charles Alves De Castro

Articles

This research aims to describe a digital marketing strategy elaborated to be deployed in the MarcheluzzoSrl Company located in Italy. In addition, it intends to give a wide range of information to the company about its customers, target, competitors, market, digital marketing strategy, and potential recommendations. It is also important to highlight that this strategy is focused on the Brazilian market. Most of the information collected for the situational analysis and many other components for this research were gathered through the author`s perception during his internship in the company. The methodology includes secondary data collected through field observation in the …