Business Analytics Commons^™

Just Following Up: My Experience As A Summer Student Administrator For Osler, Hoskin & Harcourt Llp, Bridget Leslie

SASAH 4th Year Capstone and Other Projects: Publications

In this paper, I reflect on my experience as a Summer Student Administrator for Osler, Hoskin & Harcourt LLP where I acquired skills such as proficiency in various software and data analysis as well as professional communication, confidence, and organization. I applied these skills daily to produce quality work, and I am still applying these skills to my academic and personal life almost a year later. The culminating experience of the summer was presenting my own data analysis to a group of executives, which helped me improve my presentation skills and foster confidence in my own abilities. In addition to …

Determining The Best Practices Of Social Media For A Small Business: A Case Study On The Salt Cave Of Perrysburg, Michelle Timms

Honors Projects

This study is about finding the best social media practices for a small business. I used The Salt Cave of Perrysburg, which is located in Perrysburg, Ohio, as my testing subject for the implementation of the social media practices that were found through primary research, such as surveys and waiver forms, and secondary research, such as previous research papers, textbooks, and previous surveys. Through primary and secondary research, this paper will describe how to research and then implement the best practices for a small business. With the research I have found, I then implemented those findings to The Salt Cave …

What Were The Factors That Led To The Gamestop Short Squeeze?, Riley Burnette

Information Systems Undergraduate Honors Theses

The world of finance is rapidly evolving - for better or for worse. The introduction of social media in sentimental stock market trading, and new brokerage apps, combined with the new resurgence of retail investors, has led to some interesting results. These new factors in the stock market have challenged the status quo of the stock market. A group of retail investors has led this change on a Reddit forum known as /r/WallStreetBets

In early January 2021, a group of retail investors collaborated a short squeeze on GameStop stock, creating an attack against the hedge funds on a popular Reddit …

Market To Me: A Case Study On The Marketing Efforts Of Salesforce Software Company, Marissa Adrianna Spiess Espinola

Experience Industry Management

Social media platforms constitute outstanding channels for fostering relationships with consumers. Recently, there has been a drastic shift towards social media marketing and away from traditional marketing. Marketers are beginning to understand the importance of social media opportunity and are implementing social media marketing strategies and initiatives into companywide marketing practices. Companies cannot afford to lack presence on social media, as competitors could outpace them with marketing efforts of products and services to the public. Social media has become a necessary tool when marketing and advertising. The purpose of this study was to examine social media marketing practices of Salesforce …

Consumer Response To Green Brands Vs. Traditional Brands On Digital Platforms: An Analysis Through A Series Of Case Studies, Madison Busick

Honors Scholar Theses

In the age of environmental crisis, consumers are increasingly aware of the environmental impact of their decisions. Accordingly, many companies seek to provide more eco-friendly and sustainable products while building their brand around these values. Consumers also are increasingly using and engaging on social media and other digital platforms. But just how well do these "green" brands do in the digital space? This study aims to compare differences between brands that embody environmentalist values and traditional brands with a variety of case studies across several consumer goods segments including clothing, cosmetics, and technology. The data is collected from a variety …

Using Social Media For Customer Knowledge Management In Developing Economies: A Systematic Review, Martinson Ofori, Omar El-Gayar

Research & Publications

Knowledge Management (KM) research has theorized that KM activities lead to better firm performance. The current view that there is more external knowledge than exists within organizations has resulted in a preference for customercentric approaches over traditional KM activities. Recent advances in technology has resulted in social media use as an avenue for knowledge creation from the social interaction between brands and their customers. Most research however explore social media’s impact on organizational knowledge in developed economies with little attention to developing economies where KM could be conceptualized differently. In this research, we analyze the extent to which social media …

A Little Birdy Told Me: Analysis Of The Impact Of Public Tweet Sentiment On Stock Prices, Alexander Novitsky

CMC Senior Theses

The combination of the advent of the internet in 1983 with the Securities and Exchange Commission’s ruling allowing firms the use of social media for public disclosures merged to create a wealth of user data that traders could quickly capitalize on to improve their own predictive stock return models. This thesis analyzes some of the impact that this new data may have on stock return models by comparing a model that uses the Index Price and Yesterday’s Stock Return to one that includes those two factors as well as average tweet Polarity and Subjectivity. This analysis is done with ten …

Top Social Media Marketing Trends 2018, Gabrielle L. Murphy, Garin D. Harris, Demetri J. Morris

Scholar Week 2016 - present

Our compiled data and research, concluding with our forecast for the Top Social Media Marketing trends for 2018. Focusing on both macro and microinfluencers.

Good Game, Greyory Blake

Theses and Dissertations

This thesis and its corresponding art installation, Lessons from Ziggy, attempts to deconstruct the variables prevalent within several complex systems, analyze their transformations, and propose a methodology for reasserting the soap box within the display pedestal. In this text, there are several key and specific examples of the transformation of various signifiers (i.e. media-bred fear’s transformation into a political tactic of surveillance, contemporary freneticism’s transformation into complacency, and community’s transformation into nationalism as a state weapon). In this essay, all of these concepts are contextualized within the exponential growth of new technologies. That is to say, all of these semiotic …

Self-Organizing Social Networks By Preference Similarity And The Networking Capacity Of Their Users, Debora Di Caprio, Francisco J. Santos-Arteaga, Madjid Tavana

Business Systems and Analytics Faculty Work

Consider the decision faced by the user of a social media site of whether or not to accept a friendship request from another user, given the limited amount of information available before deciding. We formalize the problem by defining the expected utility trade-offs derived from the request and simulate the resulting incentives numerically. These incentives provide the basis on which to build social networks determined by the different expectations and preferences of their users. Social networks are generated using a self-organizing map to cluster the decision makers (DMs) by their friendship acceptance behaviour. This behaviour is determined by the distribution …

Media Sosial Dan Demokrasi Di Era Informasi, Devie Rahmawati

Jurnal Vokasi Indonesia

No abstract provided.