Business Analytics Commons^™

Work Experience With Voytechnology Partners, Jackson O. Ferguson

Chancellor’s Honors Program Projects

No abstract provided.

Analytics On Service Quality In Spectator Sports, Ahmet Ozkul, Gazi Duman

Journal of Applied Sport Management

Spectator sport events are made possible by the contributions of many different participants ranging from fans and players to coaches, managers and sponsors. Through the lens of co-creation of value in the spectator sports, we discuss how sport analytics can relate to spectator sport service quality by collecting and analyzing data from each participating actor.

Teaching How Supply Chain Operations Impact Financial Results: A Case Study Using Cloud-Based Simulation, Michael J. Murray

Southwestern Business Administration Journal

Understanding how the execution of the supply chain business processes affect the financial performance a firm is key to running a successful enterprise. These processes are integrated across many functional groups within a business organization, and it is difficult to illustrate this integration in a classroom setting. This paper presents a case study of teaching supply chain operations and business analytics using the cloud-based SAP ERPsim manufacturing game. Although teaching about enterprise systems is often classified as part of the MIS or accounting domain, the ERPsim simulation encompasses the primary supply chain business processes, and because the enterprise system on …

Daung Well By Daung Good, Leon Qiu, Singapore Management University

Perspectives@SMU

Leon Qiu started microfinance lending startup Daung Capital to help the unbanked in Myanmar. Can he adequately help the farmers there?

Aligning University Of Arkansas Curriculum With Employee Expectations Regarding Analytics Graduates, Ryan Norman

Economics Undergraduate Honors Theses

Institutions around the world need talented data analysts that can handle the influx of data being produced. This is driving an even higher need for well-prepared students that can bring value to the company immediately out of undergraduate or graduate programs. Because of this, what they are being taught needs to align directly with skills and knowledge that are required to be effective within organizations from the jump. This paper considers the alignment of higher education curriculum with employee expectations regarding analytics graduates.

This research paper is designed to determine whether programs, such as the Walton College of Business, need …

Analytics-Based Optimization For The Integration Of Drones Into Last-Mile Logistics, Amro M. El-Adle

Doctoral Dissertations

The growing volume and consistency of online ordering has renewed focus on the optimization of logistics and interest in technology-driven supply chain operations. Recent trials have demonstrated the viability of using unmanned aerial vehicles (UAVs), known colloquially as drones, in last-mile deliveries. In minimizing delivery times for customers, reducing the load of logistics workers, and reducing congestion and pollution per delivery, the integration of drones into traditional delivery networks presents transformative potential to benefit consumers, firms, and society at large. This dissertation investigates operational and tactical problems that inform routing and assignment decisions for vehicle-drone delivery systems. In three essays …

Impact On Revenue Generation Of Olist Ecommerce Company On The Basis Of Various Product Parameters, Trupti Sanjay Niwate

Electronic Theses, Projects, and Dissertations

E-commerce business is the most trending business in the entire world. Due to the COVID-19 pandemic, the global market of e-commerce is much more active than the traditional in-store market. Over the period, people used the internet more, which has incentivized them to shop online because it saves time and effort.

Specifically, in Latin America, the E-Commerce business is expanding at a tremendous rate. In particular, Brazil is a major business hub when we consider an e-commerce business since it has given a major impact on the world‘s total e-commerce business. Olist, the main e-commerce company which helps other marketers …

Real-World Applications For Analytics Teaching And Learning, Anita Lee-Post

Marketing & Supply Chain Textbook Gallery

This document provides learning-by-doing materials for Analytics software skill development using SAS JMP. It integrates Analytics concepts and techniques with real-world scenarios based on the COVID-19 pandemic to illustrate how real-world data can be transformed into actionable insights to offer decision support for COVID-19 related issues. A holistic treatment of the Analytics process from data acquisition and cleansing to data analysis and interpretation is emphasized using five studies:

1. Characterize COVID-19 mortality demographic risk factors,
2. Visualize COVID-19 mortality demographics,
3. Conduct COVID-19 mortality time series forecasting,
4. Predict COVID-19 mortality, and
5. Analyze COVID-19 vaccine acceptance, uptake, and experiences.

Each study is structured with …

Overcoming The Challenges Of Big Data Analytics Adoption For Small And Medium Sized Enterprises In The Manufacturing Industry, Jolon Koppmann

Electronic Theses, Projects, and Dissertations

Advanced manufacturing technologies that enable big data analytics can boost productivity, increase efficiency, and enhance innovation. However, small and medium sized factories face unique challenges when implementing that technology. Plant managers of small and medium sized enterprises (SMEs) are often unsure of how to overcome those challenges in order to reap the benefits of big data analytics. This project examined the opportunities that have arisen due to the Fourth Industrial Revolution, also known as Industry 4.0; how small and medium sized manufacturers in the United States can move from traditional methods of manufacturing to advanced manufacturing, and how the additional …

Higher Education Advertising Expenditures’ Impact On The Key Performance Indicator Of New Enrollments Using Information Systems And Business Analytics, Alison Munsch Phd, Charles Cante Phd, Jason Diffenderfer Ma., M.S.

Journal of International Technology and Information Management

The impact of advertising expenditures on student enrollments has not been explored extensively in the literature. The higher education sector demonstrated an increase in paid advertising but soft overall higher education enrollments recently. This research explored the relationship between advertising expenditures in higher education and new enrollments using information systems and business analytics. Results indicate a weak association between advertising expenditures in higher education and the key performance indicator of new student enrollments. A contribution of this study is to the media planning function and users of information systems and analytic techniques for actionable insights.

Applying The Data: Predictive Analytics In Sport, Anthony Teeter, Margo Bergman

Access*: Interdisciplinary Journal of Student Research and Scholarship

The history of wagering predictions and their impact on wide reaching disciplines such as statistics and economics dates to at least the 1700’s, if not before. Predicting the outcomes of sports is a multibillion-dollar business that capitalizes on these tools but is in constant development with the addition of big data analytics methods. Sportsline.com, a popular website for fantasy sports leagues, provides odds predictions in multiple sports, produces proprietary computer models of both winning and losing teams, and provides specific point estimates. To test likely candidates for inclusion in these prediction algorithms, the authors developed a computer model, and test …

Get A Bang For Your Puck: Hockey, Statistics, And Betting, Kathleen Capozello

Honors Projects

An exploration into the analytics of hockey and the business of sports betting. The goal of this project was to determine whether an equation could be created to predict the number of goals an NHL forward or defenseman will score in a future season based on a previous season’s data. Additionally, this paper explores the potential monetary values of such an equation, as well as the parties that may find it useful.

How Power Bi Can Be Built To Analyze Player And Team Statistics In The Nba, Alison Raszler

Theses/Capstones/Creative Projects

Software is evolving every day to aid the work of what was once manual and monotonous tasks (Software Engineers). One of these platforms is Power BI, a product made by Microsoft. Power BI is a business analytics software that can provide visualization for data that is created through reports or dashboards. My thesis used the Power BI software to answer the question “How Power BI can be built to show player and team stats for the NBA.” In this project, I researched and developed a tutorial on how to use Power BI to build a report using historical statistics of …

The Analytics Managers Ultimate Guide For Working With Universities, Robert J. Mcgrath

Faculty Publications

The challenges organizations are having related to finding (and retaining) deep analytical talent did not materialize out of thin air…or overnight. Analytics and Data science – and the role of the analytics professional – has evolved over the last several decades and has been fueled by our ability to capture and process increasingly larger and more complex variations of data and our desire to gain increasingly granular insights to fuel innovation and creativity. While many organizations recognize that a partnership with a university can be a resource to many of these challenges, the best way to start a conversation with …

Insight-Driven Sales Management, Hesham O. Dinana

Faculty Book Chapters

In the new VUCA (Volatile, Uncertain, Complex and Ambiguous) world that we live in, there are new rules that will reshape many of the components of sales management, from prospecting, to lead qualification, to closing and relationship management. This chapter will explore the impact of technology, data proliferation, and omni-channel customer touch points on how organizations will manage their sales process and the sales teams in the integrated online and offline worlds (O2O sales). The digital-age consumer and the digital-age sales team will have different communication needs and tools that need to be addressed by sales leaders to ensure their …

Leveraging Legal Analytics And Spend Data As A Law Firm Self-Governance Tool, Nancy B. Rapoport, Joseph R. Tiano Jr.

The Journal of Business, Entrepreneurship & the Law

Our essay has five parts: (i) a discussion of how external forces are reshaping the economics of today’s legal industry; (ii) examples of the types of decisions that tend to drive up the cost of bills in contravention of ethical duties; (iii) a discussion of possible reasons for those decisions (including a short discussion of social science explanations); (iv) a description of how attorneys can use data analytics tools to self-govern how they staff, deliver and bill for their legal services; and (v) recommendations for how both clients and law firms can benefit from proactively managing, on the front end, …

What Makes A Movie Successful : Using Analytics To Study Box Office Hits, Sarah E. Joseph

Chancellor’s Honors Program Projects

No abstract provided.

The Unfree Space Of Play: Emergence And Control In The Videogame And The Platform, Logan Brown

Markets, Globalization & Development Review

This article attempts to understand the economic and informatic ramifications of the convergence between increasingly connective games and massive online platforms by considering recent trends in both that center around designing for emergence. Scholarship on emergence as a property of games overwhelmingly treats emergent design as a liberating force that privileges player agency in a virtual space. Yet, as games fuse with surrounding platform ecosystems like Steam, Facebook, and Google, those emergent behaviors are subject to vast systems of inscription that analyze user behavior in order to reshape the free space of emergence and extract greater social and financial capital. …

Addressing Skills In An Analytics World: Proposals For The Accounting Department At The University Of Arkansas, Michael Griffin

Accounting Undergraduate Honors Theses

Since the publication of a special report by the American Accounting Association’s (AAA) Committee on the Future Structure, Content, and Scope of Accounting education in 1986, professionals and educators alike have been calling for a change to the accounting curriculum to better prepare the accounting graduate for the professional world. There is a stark division on which skill areas should be improved. That special report predicted “an accounting profession that will provide information for economic and social decisions, using sophisticated measurement and communication technologies applied to a substantially enlarged scope of phenomena” (AAA, 1986). AAA (1986) commented on how the …

Analytics Improving Professional Sports Today, Logan C. Mcdavid

Chancellor’s Honors Program Projects

No abstract provided.

Dynamic Logistics Enabled By Iot, Madeline K. Conner

Honors College Theses

The implementation of Internet of Things technology is becoming increasingly popular in the logistics industry due to its promise of valuable payoffs. The benefits will span across the entire logistics value chain, and benefits from IoT implementation will also impact areas such as operational efficiency, safety, security, and customer experience, while redesigning traditional business models. This report specifically focuses on creating a dynamic logistics system using the Internet of Things. The findings of this report focus on the associated cost savings between traditional logistics systems, and a daily dynamic model enabled by IoT technology. By applying IoT to logistics operations …

Predictive Analytics For Fantasy Football: Predicting Player Performance Across The Nfl, Jack W. Porter

Honors Theses and Capstones

The goal of this research is to develop a quantitative method of ranking and listing players in terms of performance. These rankings can then be used to evaluate players prior to and during a fantasy football draft. To produce these rankings, we develop a methodology for forecasting the performance of each individual player (on different metrics) for the upcoming season (16 games) and use these forecasts to estimate player fantasy football scores for the 2018 season.

More specifically, this work answers the following:

1. In what order should players be drafted in a 2018 fantasy football draft and why?
2. Which players …

Allstar Benchmarking: How Collaborating On Collecting And Sharing Data Is A Win-Win, Christine I. Dulac

Faculty Publications

We all know it’s hard to tell a library’s story to its stakeholders. Academic law libraries are expensive enterprises, and it’s challenging to capture the complete picture of the value that their resources, activities, and services provide. Consider as well the ever-increasing demands to augment services, while at the same time having to justify the need for new services and prove their cost-effectiveness In this environment, decision-makers need a clear understanding of what the library wants to accomplish, how it intends to meet its goals, and how it will measure success. What are the most important operations and services? Why …