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Management

Selected Works

Marketing

Articles 1 - 5 of 5

Full-Text Articles in Business Administration, Management, and Operations

Learning Through International Strategic Alliances: Processes And Factors That Enhance Marketing Strategy Effectiveness, Gregory E. Osland, Attila Yaprak Nov 2015

Learning Through International Strategic Alliances: Processes And Factors That Enhance Marketing Strategy Effectiveness, Gregory E. Osland, Attila Yaprak

Gregory E. Osland

Intensified competitive, technological, and market pressures have made organizational learning a critical imperative in global strategy effectiveness. Firms can learn through experience and from three processes that involve other firms: imitation, grafting, and synergism. Interpartner learning has become critical, since experiential learning is insufficient for most firms. Responds to calls for a broadened role of marketing and synthesizes and extends research from organization behaviour and strategic management to the field of marketing to fuel further academic inquiry. Based on an extension of Chandler′s strategy‐structure‐performance paradigm, develops propositions on how the environment, organizational culture, strategy, and structure can affect a company′s …

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Tourist Experience: Contemporary Perspectives, Philip R. Stone Dec 2010

Tourist Experience: Contemporary Perspectives, Philip R. Stone

Dr Philip Stone

To consume tourism is to consume experiences. An understanding of the ways in which tourists experience the places and people they visit is therefore fundamental to the study of the consumption of tourism. Consequently, it is not surprising that attention has long been paid in the tourism literature to particular perspectives on the tourist experience, including demand factors, tourist motivation, typologies of tourists and issues related to authenticity, commodification, image and perception. However, as tourism has continued to expand in both scale and scope, and as tourists’ needs and expectations have become more diverse and complex in response to transformations …

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How To Achieve Customer Knowledge Retention., Philadelphia University Nov 2010

How To Achieve Customer Knowledge Retention., Philadelphia University

Philadelphia University, Jordan

No abstract provided.

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E- Commerce Market & Distribution, Anthony J. Jackson Prof Oct 2010

E- Commerce Market & Distribution, Anthony J. Jackson Prof

Anthony J Jackson Prof

With the onslaught of the internet, current credit crisis and high fuel cost, businesses are adapting and changing to find new ways to reach customers and potential customers. The Internet has begun to make its presence known as an alternative and potentially highly competitive distribution channel.

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The Darker Side Of Travel: The Theory And Practice Of Dark Tourism, Philip R. Stone Dec 2008

The Darker Side Of Travel: The Theory And Practice Of Dark Tourism, Philip R. Stone

Dr Philip Stone

Over the past decade, the concept of dark tourism has attracted growing academic interest and media attention. Nevertheless, perspectives on and understanding of dark tourism remain varied and theoretically fragile while, to date, no single book has attempted to draw together the conceptual themes and debates surrounding dark tourism, to explore it within wider disciplinary contexts and to establish a more informed relationship between the theory and practice of dark tourism.

This book meets the undoubted need for a such a volume by providing a contemporary and comprehensive analysis of dark tourism.

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