Business Administration, Management, and Operations Commons^™

Coordinating Over Time: The Micro-Processes Of Integrating Creativity And Control In A Dramatic Television Production, Esther R. Maier

Electronic Thesis and Dissertation Repository

The pressures of continuous innovation in response to shorter product lifecycles and changing customer tastes or requirements create a constant challenge for firms expected to deliver predictable growth. Yet, the creativity needed for new product development projects often emerges in unpredictable and non-linear ways. Projects such as software development, new drug exploration, and filmmaking are knowledge-intensive undertakings where creativity is not confined to the conceptual stage of the project, but required for its duration. Different groups are often involved at different stages of the project and their creative contributions need to be conjunctive. Consequently, formal controls are required to coordinate …