Business Administration, Management, and Operations Commons^™

Harvesting The Twittersphere: Qualitative Research Methods Using Twitter, Anthony La Rosa

Honors College Theses

Harvesting the Twittersphere explores the current state of research, by comparing quantitative to qualitative and analyzing the current market. In a consumer driven market, it seems that most businesses are neglecting to perfomr qualitative research. It could be because of the falling cost and increasing convenience of quantitative research methods provided by cloud systems such as: Salesforce.com, IBM, SAP, and Mckinsey. Another reason may be that there is no efficient or inexpensive way to conduct qualitative research on a digital platform. While certain companies try to conduct qualitative studies online by using chat rooms, discussion boards or Facebook prompts, there …