Business Administration, Management, and Operations Commons^™

The Developmental Process For Successful Market Penetration Into The Bar Industry In South County, Rhode Island, Toby Johnson

Senior Honors Projects

The Evening Entertainment/Bar Industry in Narragansett is one that is flourishing and has been so for many years. As a college town Narragansett provides students and locals alike with opportunities to spend an evening on the town and enjoy the company of their peers. As a means of service there are a multitude of successful bars in South County that provide customers with just such experiences. The goal of every business venture is to create a positive revenue stream and to maintain this success over the lifetime of the business. In order to do this successfully a business must create …