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Business Administration, Management, and Operations Commons

Open Access. Powered by Scholars. Published by Universities.®

2006

California State University, San Bernardino

Strategic planning

Articles 1 - 2 of 2

Full-Text Articles in Business Administration, Management, and Operations

Strategic Business Model For Digital Home Market, Toshiyuki Iwase Jan 2006

Strategic Business Model For Digital Home Market, Toshiyuki Iwase

Theses Digitization Project

The project proposes a strategic business model for the digital home market in the United States that includes the automobile environment. It uses Sony, a leading entertainment company and producer of consumer electronics, as an example. The project includes analyses of the overall digital home industry, the automobile electronics market, and Sony's digital home business model. The study also includes a market survey conducted with a sample of students from California State University, San Bernardino (CSUSB) and two interviews with professionals in the digital home industry.


Developing A Business Plan For Media Benefits Corporation: First Entertainment Credit Union's Credit Union Service Organization, Anthony Christopher Cuevas Jan 2006

Developing A Business Plan For Media Benefits Corporation: First Entertainment Credit Union's Credit Union Service Organization, Anthony Christopher Cuevas

Theses Digitization Project

This project develops and analyzes a business plan for Media Benefits Corporation, a subsidiary of First Entertainment Credit Union. The business plan will address the recent trend to move certain services back to the credit union and make recommendations as to how Media Benefits Corporation should continue to exist. Issues concerning liability will also be addressed in the plan.