Business Administration, Management, and Operations Commons^™

A Land Development Financial Model, Bruce Saunders

Master's Theses

Often the term "real estate industry" is casually used as if sufficient in accurately describing a well defined segment contributing to the GNP. In actuality, real estate is a very large complex industry, involving a variety of corporations, partnerships, trusts, and individuals with different functions and objectives. A comprehensive profile of the industry would include investors, lenders, and government regulators. These players may be involved with a vast array of projects such as undeveloped land, single family and multifamily housing, office building, shopping centers, industrial buildings, hotels and motels, mobile home parks, resorts or recreational complexes. This variety illustrates the …

Core Component Choices In Single-User Computer Systems : A Home Office User's Perspective, James W. Violette

Master's Theses

The home office is a rapidly growing segment of the business environment. The trend toward two-income families and concerns over quality of life have made the office at home increasingly attractive alternative business style. The evolution of technology during the past ten years has opened up a broad array of choices.

The introduction of the IBM personal computer in the fall of 1981 provided the technological nucleus. Other office products aimed at the individual user such as personal copiers, facsimile machines, smart typewriters, and multi-function telecommunications products have grown around it.

The evolution of personal computer technology has been accelerating …

Evaluating Direct-Mail Effectiveness In Building Sales And Attracting New Customers, Carol Beth Spivey

Master's Theses

This independent research project describes the direct-marketing efforts of Ukrop's Super Markets through its Ukrop's Valued Customer® Program, with special emphasis on the "zip code test" conducted in August, 1989. The purpose of this test was to acquire new Ukrop's Valued Customers from a population of non-Ukrop's customers.

While the test did yield a positive net present value, in evaluating the post-test shopping behavior of the two test groups and the control group, the author determined that there were no long-term benefits from these test mailings. Recommendations for improvements (if Ukrop's undertakes a similar campaign in the future) include additional …

A Retail Branch Profitability Measurement Model For The Thrift Industry, Rex L. Smith Iii

Master's Theses

Deregulation of the financial services industry has created a need for management to adapt a different approach to operations. Drastic regulatory and environmental changes have forced thrifts and banks to concentrate on increasing efficiency and core profitability from the retail branch network. Once considered to be highly bureaucratic, financial institutions are trimming back off ice review and focusing on a more decentralized leaner operation. Expensive mergers and large conglomerate financial powerhouses have created a need for increased management controls and reasonable methods of measuring the true profitability of the individual business units within a financial services company.

Trends In Solid-Waste Management And The Implications For The Aluminum Beverage Can, Phil Whitehouse

Master's Theses

The aluminum beverage can market is extremely important for Reynolds Metals Company and other aluminum producers being the single largest end-use market for aluminum in the United States. Shipments of 77.9 billion cans in 1988 accounted for 96% of total beverage can shipments, equivalent to 3.6 billion pounds of input canstock or 21% of the estimated 16.9 billion pounds of U .S. aluminum industry shipments. It is also one of the few aluminum markets that has exhibited consistent growth this decade, with canstock shipments increasing 4.6%/yr.versus 1.8% for all other products. Its success can largely be linked to its recyclability …