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Full-Text Articles in Business Administration, Management, and Operations

How Female Online Businesses And Brands Are Using Instagram Stories, Hannah N. Vanderslice Dec 2016

How Female Online Businesses And Brands Are Using Instagram Stories, Hannah N. Vanderslice

College of Journalism and Mass Communications: Theses

Instagram is one of the newest forms of social media that impacts its audience on a visual level, since the content is centered on photos and videos. Their newest feature, Instagram stories, is temporary videos and/or photos strung together to form a gallery, which has been compared to Snapchat’s version of live stories. Instagram stories offer a unique opportunity for businesses to take advantage of the temporary, 24-hour platform that shows specific frame-by-frame analytics that help create efficient and compelling content to repost permanently that helps organic search engine optimization. As a cost-effective means of advertising, early adopter large and …


Miller, John A., Sr., 1840-1905 (Mss 514), Manuscripts & Folklife Archives Sep 2014

Miller, John A., Sr., 1840-1905 (Mss 514), Manuscripts & Folklife Archives

MSS Finding Aids

Finding aid only for Manuscripts Collection 514. Receipts, correspondence, bills of lading ledger, 1870-1874, and account book, 1864-1866, for Miller’s jewelry businesses in Alton, Illinois and Paducah, Kentucky. Miller later operated a jewelry store in Cairo, Illinois.


Cooperative Sales Company - Bowling Green, Kentucky (Sc 2775), Manuscripts & Folklife Archives Oct 2013

Cooperative Sales Company - Bowling Green, Kentucky (Sc 2775), Manuscripts & Folklife Archives

MSS Finding Aids

Finding aid only for Manuscripts Small Collection 2775. Organizational meeting minutes, directors’ minutes, and by-laws of the Cooperative Sales Company, Bowling Green, Kentucky. Includes typescripts of stock certificates issued to the incorporators, Alva Williams, M. B. Williams, and L. E. Ringo.


The Road Well-Travelled: Internationalism And Globalisation, Singapore Management University Feb 2013

The Road Well-Travelled: Internationalism And Globalisation, Singapore Management University

Perspectives@SMU

Internationalism and globalisation involve more than the number of companies and the variety of jurisdictions in which they operate. For Stephen Wyatt, the transition to internationalism is a journey in which we are able to trace the evolution of firms making incrementally logical decisions and the natural consequence of where they are right now, whether they are incremental decisions seeking to maximise profitability or returns, or long term stability. And as those decisions continue incrementally, there is a continuum, or journey, along which they travel, that provides an opportunity


Jureka, Theresa L. (Sc 2025), Manuscripts & Folklife Archives Sep 2009

Jureka, Theresa L. (Sc 2025), Manuscripts & Folklife Archives

MSS Finding Aids

Finding aid only for Manuscripts Small Collection 2025. "Women and Work at the Turn of the Century: The Mrs. A. H. Taylor Dressmaking Company," M.A. thesis submitted by Theresa L. Jureka to WKU Department of Modern Languages and Intercultural Studies.


Centers, Janice Faye Walker (Sc 2024), Manuscripts & Folklife Archives Sep 2009

Centers, Janice Faye Walker (Sc 2024), Manuscripts & Folklife Archives

MSS Finding Aids

Finding aid only for Manuscripts Small Collection 2024. "A Kentucky Dressmaker, Mrs. A. H. (Carrie) Taylor: An Examination of Her Role in Fashion at the Turn of the Century," M.S. thesis submitted by Janice Faye Walker Centers to WKU Department of Home Economics and Family Living. Includes typescripts of correspondence with descendants of Taylor and her customers.


Taylor, Carrie (Burnam), 1855-1917 (Sc 2019), Manuscripts & Folklife Archives Sep 2009

Taylor, Carrie (Burnam), 1855-1917 (Sc 2019), Manuscripts & Folklife Archives

MSS Finding Aids

Finding aid and scans (Click on "Additional Files" below) for Manuscripts Small Collection 2019. Minute book of the Mrs. A. H. Taylor Company, Bowling Green, Kentucky. Includes some financial information and related correspondence.