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Full-Text Articles in Business Administration, Management, and Operations
The Influence Of Marketing Communication Approaches On Student Pilots’ Choices Of Flight Schools, Jingmin Jin Ph.D.
The Influence Of Marketing Communication Approaches On Student Pilots’ Choices Of Flight Schools, Jingmin Jin Ph.D.
Journal of Aviation/Aerospace Education & Research
As the U.S. domestic commercial aviation activities have been recovering and will continue to recover from the COVID-19 pandemic over the next few years, a trend of the shortage in the regional airline pilot workforce is noted. Therefore, it is crucial to increase the reservoir of pilot candidates to sustain the industry’s pilot occupation rigor. To assist advance flight schools’ recruitment of new pilot candidates, this study examined how various marketing communication approaches influenced student pilots’ selections of flight schools. This study also further investigated how student pilots’ preferences in accessing school information differed in accordance with their different demographic …
Experience Levels Forcing A Change In Aviation Planning, Jason A. Powell Mas, Atp, Cfmei, Elizabeth Crockett Ms, Aas, A&P,
Experience Levels Forcing A Change In Aviation Planning, Jason A. Powell Mas, Atp, Cfmei, Elizabeth Crockett Ms, Aas, A&P,
Journal of Aviation/Aerospace Education & Research
This theoretical article evaluates the changing dynamics caused by high turnover in aviation and how the lower level of experience impacts aeronautical companies' organizational planning and partnerships. The aviation organization must adapt managerial practices and alter training capability and procedures to ensure appropriate skill levels. Without proper planning, the company will have an imbalance of skills and accept more risk to operations. The aviation organization may be unable to adapt current scheduling practices to properly prepare the aircrew for challenging situations or sufficiently train maintenance personnel. The result is a need to leverage strategic partnerships, alter management practices toward personnel …