Business Administration, Management, and Operations Commons^™

Impact Of Iot On Consumer Behaviour, Amira Remadna

Management Dynamics

Purpose: The aim of this paper is to provide a deeper understanding of the effects of IoT on consumers’ intentions and behaviours and lay the ground for future research on the perspectives and trends in marketing. Design/methodology/approach – A review of existing literature is applied as the research methodology in addition to retrieving patterns from specialized secondary sources focusing on IoT dimensions and perspectives. Findings – The research findings address insights regarding the potential impact of IoT and its components on the theories of Consumer Behaviour through all its different dimensions. The results provide an extended understanding of the antecedents …