Business Administration, Management, and Operations Commons^™

Public Perceptions Of The Favelas In Rio De Janeiro: A Post World Cup 2014 And Pre 2016 Olympics Assessment, Claudia G. Green Phd, Adnan Dhiyan

Wilson Center for Social Entrepreneurship

This research assesses public perception of the favelas of Rio de Janeiro following the awarding of the bids for both the 2014 World Cup and 2016 Olympics. In preparation of these mega sports events, Rio has been challenged to improve infrastructure, build Olympic venues and reduce crime in the favelas. The purpose of the research is to collect data on the perceptions of potential visitors to Brazil, specifically, Rio de Janeiro to determine if the preparation for and hosting of the mega sports events is changing the image of the favelas.