Business Administration, Management, and Operations Commons^™

The Use Of Business Intelligence Techniques In Supply Chain Performance, Jue Gu

Open Access Theses

Who likes data? Businesses are always loyal data followers. Companies analyze various forms of data to maintain businesses and identify their current performance in different areas so they can find business opportunities to improve and obtain more market share in advance (Qrunfleh & Tarafdar, 2012). When Big Data comes to businesses, companies who can take advantage of data the best tend to regularly get more business and customers (Waller & Fawcett, 2013). Collecting, analyzing, and demonstrating data could be essential to a single business, a company's supply chain performance and its sustainability. As an intelligent data processing product in terms …