Business Administration, Management, and Operations Commons^™

Cultural Value Orientations As An Antecedent To The Formation Of International Interfirm Relationships: The Developmentof Cultural Value Dimensions In A Business Context, Susan Forquer Gupta

Doctoral Dissertations

With the importance of international interfirm relationships increasing, it becomes critical to understand the antecedents and consequences of relationship formation. Difficulty in relationships occur when firms with differing cultural value orientations attempt to engage in exchange. Culture affects the international firm in several ways: 1) difficulty in establishing a single organizational culture when a firm is comprised of multi-national employees; 2) difficulty in serving the market when cultural differences exist in the consumer; and 3) difficulty in establishing interfirm relationships across cultural boundaries. Individually, these problems are difficult to resolve, combined they can lead to failure. The first two have …