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Full-Text Articles in Business Administration, Management, and Operations
Effect Of Social Media Marketing On Online Retail Performance Of Konga Nigeria Ltd, Abubakar A. Adamu, Muhammed Yazeed, Mohammed A. Dantsoho, Jamilu Abdulkadir, Aliyu A. Gemu
Effect Of Social Media Marketing On Online Retail Performance Of Konga Nigeria Ltd, Abubakar A. Adamu, Muhammed Yazeed, Mohammed A. Dantsoho, Jamilu Abdulkadir, Aliyu A. Gemu
University of South Florida (USF) M3 Publishing
In Nigeria, e-commerce companies treat estimated delivery dates with a lack of confidence, as some industry insiders suggested. In an already small and addressable market, potential customers can shop on international e-commerce platform alternatives far more conveniently than on local, fragmented ones. With a market unsuitable for e-commerce, underdeveloped digital payment services and poor logistics and shipping infrastructure have resulted in high operating costs. With that in mind, this study examines the effect of social media marketing on the online retail performance of Konga Nigeria Ltd. In this study, data was collected using a questionnaire technique and a sample size …
Does Employee Envy Trigger The Positive Outcomes At Workplace? A Study Of Upward Social Comparison, Envy And Employee Performance, Muhammad Haris Khan, Ayesha Noor
Does Employee Envy Trigger The Positive Outcomes At Workplace? A Study Of Upward Social Comparison, Envy And Employee Performance, Muhammad Haris Khan, Ayesha Noor
Journal of Global Business Insights
The purpose of this research was to investigate the outcomes of envy in the workplace and the moderating role of perceived organizational support. Data was collected from 270 employees of the telecom industry. The cross-sectional research was conducted, and the data was collected through survey questionnaires from employees hailing from private Telecom companies in Pakistan. Results showed that upward social comparison initiates benign and malicious envy which, in turn, affects employee performance. Benign envy results in enhancing the employee performance whereas malicious envy shows no relationship with employee performance. By paying attention to supporting the employees, malicious envy can enhance …