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Full-Text Articles in Business Administration, Management, and Operations
Payment Profiles: Using Payment Transaction Data To Identify And Characterize Gamblers, Kasra Ghaharian
Payment Profiles: Using Payment Transaction Data To Identify And Characterize Gamblers, Kasra Ghaharian
UNLV Theses, Dissertations, Professional Papers, and Capstones
Payment providers in the gambling industry facilitate transactions, allowing customers to transfer money to and from wagering accounts. Payments transaction data is information that is captured from these transactions, including, for example, the type, amount, time, and location. How this data may be used for gambling harm minimization and prevention has garnered significant interest, particularly due to accelerated payments modernization in the wake of the COVID-19 pandemic. With this study, I explored the utility of payments transaction data to categorize subgroups of gamblers in order to identify individuals who may be at-risk of harm. I benchmarked six cluster analysis methods …
Gambling Behaviors Among Vip Hosts In Macao, Tiange Xu
Gambling Behaviors Among Vip Hosts In Macao, Tiange Xu
UNLV Theses, Dissertations, Professional Papers, and Capstones
Many studies have shown that casino employees are at-risk gamblers, but limited research on this topic has been conducted in Asia. Given the unique gambling setting of Macao, it would be meaningful to investigate the gambling behaviors among VIP Hosts, who play an important role in the gaming market. Specifically, the present study examined the relationship between problem gambling, cognitive distortions, and potential risk and protective factors. The author used a snowball technique to recruit participants and an online survey to collect data. A total of 41 responses were included in the data analysis. The results showed that VIP Hosts …
Examining The Effects Of Casino Lottery Promotions, Maria Colin Magaña
Examining The Effects Of Casino Lottery Promotions, Maria Colin Magaña
UNLV Theses, Dissertations, Professional Papers, and Capstones
Casinos employ marketing and promotional activities to attract and retain customers within the competitive industry. Promotions awarding players thousands of dollars are not uncommon. To capitalize on this investment, the success of these promotional activities is crucial. The effectiveness of casino promotions has been scarcely examined within research. Only a few studies have directly examined the impact of casino lottery promotions (Lucas & Bowen, 2002; Lucas et al., 2006; Suh et al., 2014). Literature on promotional games can be used to fill the gap in knowledge regarding casino lottery promotions and to provide a starting point for future research. This …