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Articles 1 - 3 of 3
Full-Text Articles in Business Administration, Management, and Operations
Pricing And Local-Content Decisions Of A Multinational Firm In A Duopoly Market, Nanqin Liu
Pricing And Local-Content Decisions Of A Multinational Firm In A Duopoly Market, Nanqin Liu
Theses & Dissertations
The internationalization of production requires each multinational firm to determine the local content rate for his product that is made and sold in a foreign country. In this thesis, we investigate the local content rate and pricing decisions for a multinational firm who competes with a local firm in a market without and with a local content requirement (LCR). We develop and solve a two-stage decision problem in which the multinational firm determines his optimal local content rate and the two firms then make their pricing decisions. Our analytical results show that the multinational firm sets a lower local content …
Cal Poly Brocade Challenge 2013, Chandler Morehardt, Alexa Coburn, Juan Silva, Kerry Sun, Greg Wang, Raul Chagoya, Jd Torres
Cal Poly Brocade Challenge 2013, Chandler Morehardt, Alexa Coburn, Juan Silva, Kerry Sun, Greg Wang, Raul Chagoya, Jd Torres
Architectural Engineering
No abstract provided.
Supply Chain Management: Impact Of Customer Relationship Marketing On Performance Under Cooperation And Competition Strategies, Maria Eugenia Barua
Supply Chain Management: Impact Of Customer Relationship Marketing On Performance Under Cooperation And Competition Strategies, Maria Eugenia Barua
Open Access Theses & Dissertations
The dissertation investigation proposes a modified supply chain management model that is grounded on marketing theory and the concept of production sharing. Specifically, the model challenges the traditional cooperation-conflict continuum of strategic marketing management with a new managerial approach based on a cooperation-competition continuum. I investigate the significance of the new model in explaining behaviors in the supply chain management and its performance. In addition, I investigate whether the proposed managerial continuum (cooperation-competition) is consistent with other behaviors including power, conflict, trust, and customer relationship marketing such that coordination and supply chain performance is enhanced.
The data collection from manufacturers, …