Business Administration, Management, and Operations Commons^™

Effect Of Social Media Marketing On Online Retail Performance Of Konga Nigeria Ltd, Abubakar A. Adamu, Muhammed Yazeed, Mohammed A. Dantsoho, Jamilu Abdulkadir, Aliyu A. Gemu

University of South Florida (USF) M3 Publishing

In Nigeria, e-commerce companies treat estimated delivery dates with a lack of confidence, as some industry insiders suggested. In an already small and addressable market, potential customers can shop on international e-commerce platform alternatives far more conveniently than on local, fragmented ones. With a market unsuitable for e-commerce, underdeveloped digital payment services and poor logistics and shipping infrastructure have resulted in high operating costs. With that in mind, this study examines the effect of social media marketing on the online retail performance of Konga Nigeria Ltd. In this study, data was collected using a questionnaire technique and a sample size …

Advances In Global Services And Retail Management: Volume 2, Cihan Cobanoglu, Valentina Della Corte

University of South Florida (USF) M3 Publishing

This is the second volume of the Advances in Global Services and Retail Management Book Series. This volume has the following parts:

• Part 1: Hospitality and Tourism
• Part 2: Marketing, E-marketing, and Consumer Behavior
• Part 3: Management
• Part 4: Human Resources Management
• Part 5: Retail Management
• Part 6: Economics
• Part 7: Accounting and Finance
• Part 8: Sustainability and Environmental Issues
• Part 9: Information Technology

ISBN: 978-1-955833-03-5

Hospitality and Tourism

• Significance of VR in the spa: A spatial analysis
  • Irini Lai Fun Tang, Schultz Zhi Bin Xu, and Eric Chan
• Social media marketing in rural hospitality and tourism destination research
  • Samuel …

Employment Of Blue-Collar Workers In Organized Retail Sector: The Case Of Turkey, Inci Kayhan-Kuzgun

University of South Florida (USF) M3 Publishing

This study provides an outlook on employability of blue-collar workers in the organized retail sector as a case study of Turkey. The employment conditions of blue-collar workers are different from the employment of the white collars. Internal and external factors affect development of organized retail sector. Besides working university students has an important share in the employment. The paper is organized in three chapters. Firstly, the development process and segmented structure of retail sector is discussed based on the Trade Law. The firms of organized and unorganized retail sector as commercial firms are subject to the Trade Law. The tradesmen …

Saving Grace: Digitization To Stay Or Address Crisis?, Smitha Vasudevan

University of South Florida (USF) M3 Publishing

As the successive waves of lockdown brought the shutters down on all business, small and medium businesses have had to address acute loss of business. The disruptive changes occasioned by Covid 19 pandemic has resulted in the use of digital technologies to mitigate the challenges (Richter, 2020). This paper examines how small retail businesses have integrated digital tools to manage the crisis, and whether this will add long term value for their business. Digitization offers SMEs opportunities to improve efficiency of operations and effectiveness of their customer relationships. Covid-19 has been a shock to the sector, and had a rapid …

A Customer Segmentation Model Proposal For Retailers: Rfm-V, Pinar Ozkan, Ipek Deveci Kocakoc

University of South Florida (USF) M3 Publishing

Today's businesses have large quantity of demographic, economic and behavioral data on their customers with the rapid development of computer and internet technologies. Customer segmentation analyzes are carried out on the basis of various parameters in order to identify and group consumers with different needs and wishes and to develop marketing applications and solutions specific to each group. RFM analysis is a commonly used and well-known customer value evaluation tool for analyzing and classifying vast volumes of customer data quickly and effectively. It is used to numerically identify the correct customers by examining how recently, how often and to which …

Value Chain For A B School In India, Vimal C. Verma, Devashish D. Gupta

University of South Florida (USF) M3 Publishing

Education has become the largest advertiser, according to estimates, with a large chunk of that money going toward enhancing the industry’s reputation. Due to the introduction of WTO rules, management education is becoming more competitive, and the Indian market is now open to foreign competitors as well, B schools in India are anticipating what would please their customers. The high number of applicants taking the CAT exam this year shows how popular management education is becoming. Students at B-schools and those aspiring to them are interviewed for this study, which aims to determine the value chain of an ideal B …

Proceedings Of The Global Conference On Services Management: Volume 2, Cihan Cobanoglu, Valentina Della Corte

University of South Florida (USF) M3 Publishing

This is the second volume of the Global Conference on Services Management Proceedings Series.

ISSN: 2641-5062