Business Administration, Management, and Operations Commons^™

Atraksi Entertainmentdalam Komunikasi Pemasaran Produk Wisata (Studi: Kebun Raya Baturraden), Margareta Manalu, Firman Kurniawan

Jurnal Administrasi Bisnis Terapan

Entertainment attraction as part of the tourism product has become a strength in attracting tourist to visit tourism destination. This study focusing on tourism attraction in natural tourism destination within the country, with the study on Kebun Raya Baturraden which just being re-launched on December 19th , 2015.This research is using qualitative approach to analyse and explain the benefit of tourism attraction that pull the tourist to visit tourism destination, in this study we focused on natural destination which is botanical garden. The population in this study are the domestic tourist which are in the length of young adult age …