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Opportunity Finding By Nascent Entrepreneurs: Accidental Or Purposeful?, Rongji Zhou, Sibin Wu
Opportunity Finding By Nascent Entrepreneurs: Accidental Or Purposeful?, Rongji Zhou, Sibin Wu
Management Faculty Publications and Presentations
Purpose: This research studies an important, but relatively unexplored entrepreneurial aspect: motivation and aspiration on opportunity finding/discovery.
Design/Methodology/Approach: This study surveyed 230 nascent entrepreneurs on their opportunity finding behavior. A poisson regression and a logistic analysis were conducted to discover the relationship between motivation/aspiration and opportunity search behavior.
Findings: Motivation and aspiration interact to influence active search in a positive way. However, only willingness to become an entrepreneur is found to search for opportunities purposefully. Research Limitations/Implications: Participants of the research are from a Midwest state in United States. Future research may collect sample from more and larger areas.
Practical …