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Full-Text Articles in Business Administration, Management, and Operations
Sentosa (B): Creating A Platform For Integrated Customer Engagement, Jason Woodard, Kevin Sproule
Sentosa (B): Creating A Platform For Integrated Customer Engagement, Jason Woodard, Kevin Sproule
C. Jason Woodard
This case is the second part of a three-part series on the Sentosa Leisure Group based in Singapore. The three cases focus on: Case (A) – Marketing / Analytics Case (B) – IT solution design Case (C) – Long-term strategy Sentosa (B): After helping Sentosa define their business model in the A case, the focus shifts to developing an integrated information technology system to enable business growth while working with existing the constraints of existing infrastructure. The goal is to have an IT platform that would provide a total customer experience ranging from tickets to personalised offers. The second case …
Sentosa (A): Asia’S Favourite Playground, Jason Woodard, Kevin Sproule
Sentosa (A): Asia’S Favourite Playground, Jason Woodard, Kevin Sproule
C. Jason Woodard
This case is the first part of a three-part series on the Sentosa Leisure Group based in Singapore. The three cases focus on: Case (A) – Marketing / Analytics Case (B) – IT solution design Case (C) – Long-term strategy Sentosa (A): This case starts as Esther Wong, deputy director of solutions technology is tasked with boosting local attendance to Sentosa, the resort island near the heart of Singapore. The island had done well in attracting foreign visitors, and management saw the next challenge to be attracting locals to the island, who often saw it as expensive and difficult to …
Sentosa (C): Advancing Sentosa’S Strategy Through Integrated Customer Engagement, Jason Woodard, Kevin Sproule
Sentosa (C): Advancing Sentosa’S Strategy Through Integrated Customer Engagement, Jason Woodard, Kevin Sproule
C. Jason Woodard
This case is the third part of a three-part series on the Sentosa Leisure Group based in Singapore. The three cases focus on: Case (A) – Marketing / Analytics Case (B) – IT solution design Case (C) – Long-term strategy Sentosa (C): After successfully answering the ‘big’ questions like how to drive Sentosa’s core revenue and designing a new IT platform, students are asked to tie it all together. How can their learning be used to chart a strategy for the Sentosa Leisure Group? How can they realise the aggressive revenue and profit goals set forward by the board? In …
The Impact Of Online Influence Strategies On Consumer Response And Privacy Expectations, Jason Gabisch
The Impact Of Online Influence Strategies On Consumer Response And Privacy Expectations, Jason Gabisch
Jason A. Gabisch
Identifying effective strategies for encouraging individuals to disclose their personal information on the Internet is important for marketers. In today's informationbased economy, access to consumer data is imperative for organizations in conducting marketing activities. However, the extant privacy literature has found conflicting results regarding the effectiveness of safety cues (e.g., privacy policies) and rewards (e.g., discounts) for encouraging consumers to provide their personal information to Web sites (Andrade et al. 2002). There is also scant research on the implications of compensating consumers for their information, and its subsequent impact on privacy control expectations. This dissertation consists of two essays that …