Business Administration, Management, and Operations Commons^™

Social Media And Supply Chain, Gema Vinuale, Pierre Frédouë, Antoine Jonquais, Nikhilesh Dholakia, Douglas Hales

Nikhilesh Dholakia

With the rapid growth of social media, new challenges are being created for each process of supply chain management (SCM). In order to take advantage of the great potential of social media, managers and designers of SCM systems need to figure out ways to employ social media to improve the effectiveness and efficiency of their systems. This study is based on a systematic, multi-judge Q-sort assessment and analysis of a specified universe of reported early-stage cases and examples of social media usage in SCM contexts. The results of the Q-sort analysis help us in developing a conceptual model that depicts …