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Full-Text Articles in Business Administration, Management, and Operations
Infographic: 4 Ways To Build Better Relationships With Your Volunteers, Samantha Morris
Infographic: 4 Ways To Build Better Relationships With Your Volunteers, Samantha Morris
Case Studies
Infographic describing four ways to look after your volunteers.
Comparative Analysis And Best Practices Of Experiential Marketing, A Look Into Sensory Marketing, Cameron J. Bielat
Comparative Analysis And Best Practices Of Experiential Marketing, A Look Into Sensory Marketing, Cameron J. Bielat
Experience Industry Management
As the experiential marketing industry has begun to take precedent over prior marketing methods, organizations are learning to capitalize on customer immersion and relationship development, done so through sensory marketing. This review works to evaluate and measure multiple large experiential conferences within their respective industries. The purpose of this study is to examine the sensory-activating marketing practices, also known as sensory-marketing activations, present within the emerging experiential marketing industry, with a highlight on the best practices within major organizational conferences. Within this study there is a detailed instrument that is used as a guideline to evaluate key experiential marketing tactics. …
Building Social Capital Through Events: Some Insights From The Gathering, Ziene Mottiar, Bernadette Quinn, Theresa Ryan
Building Social Capital Through Events: Some Insights From The Gathering, Ziene Mottiar, Bernadette Quinn, Theresa Ryan
Conference papers
No abstract provided.