Business Administration, Management, and Operations Commons^™

Entrepreneurial Orientation In Mexican Microenterprises, Héctor Montiel Campos, Luis S. Alvarado Acuña, José Pablo Nuño De La Parra, Francisco A. Aguilar Valenzuela

Journal of Entrepreneurship, Management and Innovation JEMI

Over the past 30 years research on Entrepreneurship Orientation (EO) has provided valuable information regarding strategy, entrepreneurship and aspects of performance at the firm-level. In the entrepreneurial universe, microenterprises play a very special role in the business context of the economy. However, they have not been relatively present in the EO research. This paper studies the EO-performance relationship in a group of microenterprises in Mexico and includes the Dominant Logic (DL) as a variable that moderates this relationship. The results indicate that risk taking, proactiveness and competitive aggressiveness variables from the EO influence the microenterprise performance. In addition, the external …