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Articles 1 - 5 of 5
Full-Text Articles in Business Administration, Management, and Operations
Satisfaction With Airline Service Quality: Familiarity Breeds Contempt, Tamilla Curtis, Dawna Rhoades, Blaise Waguespack
Satisfaction With Airline Service Quality: Familiarity Breeds Contempt, Tamilla Curtis, Dawna Rhoades, Blaise Waguespack
Dr. Tamilla Curtis
The objective of this study is to investigate frequency-of-flight issues and the differences between frequent and non-frequent flyers’ levels of satisfaction and the importance attributed to overall airline service quality and select attributes. The results indicate that the level of satisfaction with overall airline quality and select attributes decrease the more passengers fly. Conversely, the level of importance attributed to airline amenities increased with flight frequency. Perceptions of airline quality may vary between different nationalities and different socioeconomic groups. Differences between the short- and long-haul flights, as well as domestic and international services could also exist. Airline managers need to …
Regional Jet Aircraft Competitiveness: Challenges And Opportunities, Tamilla Curtis, Dawna Rhoades, Blaise Waguespack
Regional Jet Aircraft Competitiveness: Challenges And Opportunities, Tamilla Curtis, Dawna Rhoades, Blaise Waguespack
Dr. Tamilla Curtis
The regional jet aircraft is a unique market niche. Particularly suitable for providing capacity in the 30 to 90 seat range, these jets are often used to connect smaller airports to network carrier hubs, as well as to fill in during slow periods. The market is currently dominated by two manufacturers: Brazil's Embraer and Canada's Bombardier. Due to the nature of the global aircraft industry, Embraer and Bombardier are largely dependent on the international sale of their aircraft for steady revenue streams. Orders and deliveries of aircraft with fewer than 100 seats have grown rapidly over the past ten years. …
Corporate Brand Management In Higher Education: The Case Of Erau, Tamilla Curtis, Russell Abratt, William Minor
Corporate Brand Management In Higher Education: The Case Of Erau, Tamilla Curtis, Russell Abratt, William Minor
Dr. Tamilla Curtis
There is evidence in the literature that organizations struggle to formulate and implement their corporate branding strategies. This paper aims to provide an overview of the corporate brand building process in higher education. Design/methodology/approach – A qualitative methodology was used in this study. A single case study of a private American university was used to gather information about their corporate brand building process. University administrators and documents were used to gain insights into their brand building process. Findings – The corporate brand building process addressed three key areas; web administration, program marketing and corporate brand positioning. The corporate brand building …
‘Campus Connect’: An Infosys Program To Develop India’S Information Technology Ecosystem, Arnoud De Meyer, Peter Williamson, Havovi Joshi, Christopher Dula
‘Campus Connect’: An Infosys Program To Develop India’S Information Technology Ecosystem, Arnoud De Meyer, Peter Williamson, Havovi Joshi, Christopher Dula
Arnoud De Meyer
This case is set in April 2013, and discusses the key elements that have contributed to the success of Infosys Ltd’s Campus Connect Program (CC) in developing India’s IT talent over the past eight years. The CC programme had been developed by Infosys in response to a growing belief among India’s IT industry majors that the large number of fresh graduates they were looking to recruit from engineering colleges were neither readily employable nor sufficiently industry-ready. The programme was envisaged to address this problem through an industry-academia initiative that would architect the education experience of engineering students. The goal was …
Sentosa (C): Advancing Sentosa’S Strategy Through Integrated Customer Engagement, Jason Woodard, Kevin Sproule
Sentosa (C): Advancing Sentosa’S Strategy Through Integrated Customer Engagement, Jason Woodard, Kevin Sproule
C. Jason Woodard
This case is the third part of a three-part series on the Sentosa Leisure Group based in Singapore. The three cases focus on: Case (A) – Marketing / Analytics Case (B) – IT solution design Case (C) – Long-term strategy Sentosa (C): After successfully answering the ‘big’ questions like how to drive Sentosa’s core revenue and designing a new IT platform, students are asked to tie it all together. How can their learning be used to chart a strategy for the Sentosa Leisure Group? How can they realise the aggressive revenue and profit goals set forward by the board? In …