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Full-Text Articles in Business Administration, Management, and Operations
Journey To Destination 2005, Andra Gumbus, Bridget M. Lyons, Dorothy E. Bellhouse
Journey To Destination 2005, Andra Gumbus, Bridget M. Lyons, Dorothy E. Bellhouse
WCBT Faculty Publications
Bridgeport Hospital and Healthcare Services (BHHS) in Bridgeport, Conn., a part of the Yale New Haven Health System (YNHHS), embraced the balanced scorecard because it had been experiencing a loss in revenue and income due to managed care penetration in the local marketplace. This hospital is not alone in facing financial pressures. The balanced scorecard provides the framework for measuring performance in a complex and changing medical environment. Still retaining financial measures, the following drivers of financial success are incorporated into Bridgeport's scorecard: quality clinical outcomes; expert clinical care providers; satisfied patients, doctors, and staff; and volume and market-share growth. …