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Open Access. Powered by Scholars. Published by Universities.®
- Keyword
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- Advertising agencies -- United Arab Emirates (1)
- Alternative fuel vehicles Purchasing Singapore (1)
- Consumer behavior Purchasing Singapore (1)
- Consumers' preferences (1)
- Consumers' preferences Singapore (1)
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- Electronic commerce -- United Arab Emirates (1)
- Global warming (1)
- Global warming Singapore (1)
- Hybrid electric vehicles Singapore (1)
- Hybrid electric vehicles. (1)
- Internet advertising -- United Arab Emirates (1)
- Internet marketing -- United Arab Emirates (1)
- Marketing -- Data processing (1)
- Teleshopping -- United Arab Emirates (1)
Articles 1 - 2 of 2
Full-Text Articles in Business Administration, Management, and Operations
Awareness Of Global Warming And Car Purchasing Behavior In Singapore, Chika Nakayama
Awareness Of Global Warming And Car Purchasing Behavior In Singapore, Chika Nakayama
Theses Digitization Project
The purpose of this study was to determine consumers' attitudes toward and perceptions of global warming and hybrid cars and examine the car purchasing behavior in Singapore. The benefits of the study will provide marketers with insight of consumers' demand for cars in Singapore. Findings will help automakers develop more effective, consumer-oriented advertising plans for cars in Asia as Singapore consists of diverse Asian ethnic backgrounds- Chinese, Indian, and Malaysain.
The Feasibility Of Establishing An Internet Advertising Agency In The United Arab Emirates, Ahmed Shams Khouri
The Feasibility Of Establishing An Internet Advertising Agency In The United Arab Emirates, Ahmed Shams Khouri
Theses Digitization Project
The subject selected for this research project is the identification of the strategies to establish an Internet market agency in the United Arab Emirates(UAE) that offers advertising assistance via web sites to companies doing business in this country.