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Corporate Brand Impact On Sales / Revenue Per Share, Brad A. Puckey
Corporate Brand Impact On Sales / Revenue Per Share, Brad A. Puckey
USF Tampa Graduate Theses and Dissertations
The purpose of this dissertation is to identify the linkage between the corporate brand and sales / revenue per share growth. Utilizing a unique database, the CoreBrand® Index, this study is a quantitative analysis of the interaction between the corporate brand and financial data. A relationship between corporate brand and financial data has been suspected by practitioners; however, it has never been proven. For the first time, quantitative analysis is conducted in this dissertation using this unique dataset.
This study is intended to help those responsible for managing corporate brands to better understand their impacts and benefits. The more that …