Business Administration, Management, and Operations Commons^™

Video Advertisement Mining For Predicting Revenue Using Random Forest, Yuan Hsin Huang

Open Access Theses

Shaken by the threat of financial crisis in 2008, industries began to work on the topic of predictive analytics to efficiently control inventory levels and minimize revenue risks. In this third-generation age of web-connected data, organizations emphasized the importance of data science and leveraged the data mining techniques for gaining a competitive edge. Consider the features of Web 3.0, where semantic-oriented interaction between humans and computers can offer a tailored service or product to meet consumers' needs by means of learning their preferences. In this study, we concentrate on the area of marketing science to demonstrate the correlation between TV …