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A Cultural Political Economy Of Corporate Social Responsibility : The Case Of C.I. Uniban S.A. And The Colombian Banana Industry, 1987-2017, David H. Uzzell Jr

Legacy Theses & Dissertations (2009 - 2024)

This dissertation concentrates on the banana sector in Urabá, Colombia from 1987 to 2017, paying particular attention to C.I. Uniban S.A., the largest and oldest banana marketing and export company in the country, its social foundation, Fundauniban, its marketing subsidiary Turbana Corporation, Agricola Sara Palma S.A. banana producers, and local communities in the region. Through an in-depth, qualitative case-study supported with insights from cultural political economy (CPE), it documents the local and global pressures that forced these actors to adopt and deploy corporate social responsibility (CSR) to upgrade to compete in the global banana market. It makes the case that …