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Can Strategic Management Techniques Be Applied To Small And Medium Enterprises, Anthony J. Jackson Prof
Can Strategic Management Techniques Be Applied To Small And Medium Enterprises, Anthony J. Jackson Prof
Anthony J Jackson Prof
This research focused on strategic management techniques and how these techniques are applicable to small and medium enterprises. The use of generic or specific strategic management tools and techniques among small and medium size businesses has had insignificant value because strategic application are thought in terms of for only larger companies. This paper examined the benefits of using strategic tools and techniques to companies seeking profits and growth. This research also supports how strategy can improve performance of small and medium businesses. Qualitative research was used for this study to determine if there was a correlation between strategic management, market …
Jayaashree Industries: Revolutionising Sanitary Pad Use In India, Arcot Desai Narasimhalu, Christopher Dula
Jayaashree Industries: Revolutionising Sanitary Pad Use In India, Arcot Desai Narasimhalu, Christopher Dula
Arcot Desai NARASIMHALU
Arunachalam Muruganantham is a social entrepreneur dedicated to solving India’s menstrual health problems. He developed an unprecedented product as a solution: a low-cost, locally produced sanitary pad. In a paragon effort of frugal innovation, he reverse-engineered the industrial processes used to make sanitary-pads. The result was a small-scale, low-cost machine that could manufacture quality pads sold at a retail price 20% lower than the cheapest mass-produced brands. However, no one bought his pads until his wife began to sell them. After which, the two were unable to keep up with demand. This triggered his realization concerning the importance of including …