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Full-Text Articles in Business Administration, Management, and Operations
Akshaya Patra: A Leader In Battling Classroom Hunger, Ajith Sankar
Akshaya Patra: A Leader In Battling Classroom Hunger, Ajith Sankar
The Journal of Values-Based Leadership
Akshaya Patra, the world’s largest mid-day meal program run by a not-for-profit organization, was started in 2000 by serving approximately 1500 school going children in Bangalore, India. In 2009, the organization achieved a milestone of serving one million lunches to the school children. By 2021, it had been feeding more than 1.8 million children and aimed at feeding five million children by 2025. Akshaya Patra also offered its services to people affected during natural calamities like floods and earthquakes, and for the homeless living in shelter homes[2]. It was also the first NGO managed food programme in the …
Go Green: Make Green, Sam Montague
Go Green: Make Green, Sam Montague
Marriott Student Review
While cost might seem like an obstacle to some, adopting sustainable practices can turn out to be profitable for most companies. Recent research find positive correlation between business efforts and the consumer response, showcase direct benefits to the business, and provide suggestions to put the findings into practice.
Ethical Branding, Lane Gibbons
Ethical Branding, Lane Gibbons
Marriott Student Review
In this article, BYU senior Lane Gibbons outlines the details of ethical branding and emphasizes the importance of corporate social responsibility in the modern era.
The Challenges To Social Entrepreneurship In Brazilian Art/Handicraft Organizations: Today And In The Future, Claudia Green Phd, Adnan Dhiyan
The Challenges To Social Entrepreneurship In Brazilian Art/Handicraft Organizations: Today And In The Future, Claudia Green Phd, Adnan Dhiyan
Wilson Center for Social Entrepreneurship
This is a case study of O Sol, a Brazilian art/handicraft social entrepreneurship cooperative that began over 50 years ago. O Sol produces authentic art/handcraft that is sold to tourists in Rio de Janeiro. The organization promotes human development and authentic Brazilian culture through the production and selling of art/handicrafts. However, today it is at risk economically, socially and culturally. To examine this case, students learn about social entrepreneurship, creating shared value and creating social value in tourism organizations as they examine the challenges of the globalization of authentic art tourism.
The Role Of Corporate Social Responsibility Information In The Consumer-Brand Relationship, Lei Huang
The Role Of Corporate Social Responsibility Information In The Consumer-Brand Relationship, Lei Huang
Atlantic Marketing Association Proceedings
Given the increased interest and empirical research in corporate social responsibility (CSR) and irresponsibility (CSI), the interest of this paper is given to the impacts of corporate operational performance (COP) and corporate social performance (CSP) on consumer brand advocacy and brand trust. In this consumer-brand continuum, customers evaluate brand trustworthiness by two scopes: (1) the product or service the firm offers (i.e., product brand) that is usually associated with COP (Rust, Moorman, & Dickson 2002); and (2) the firm which provides the products and services (i.e., corporate brand) that is connected with CSP (Korschun, Bhattacharya, & Swain 2014). In addition, …