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Full-Text Articles in Business Administration, Management, and Operations
Crafting A Career Out Of Beer, Singapore Management University
Crafting A Career Out Of Beer, Singapore Management University
Perspectives@SMU
Craft beers may be trendy, but making a profit on them can be challenging.
The Trojan Fish Strategy, Singapore Management University
The Trojan Fish Strategy, Singapore Management University
Perspectives@SMU
How does an ornamental fish exporter grow its bottom line? Simple: By adopting and adapting the business model of the world’s most famous safety razor company. The Gillette Business Model, also known as Freebie Marketing, is much copied because of its simplicity: sell razors at a loss, or even give them away free, but make back your money with the disposable blade replacements. That same strategy has served many industries well