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Business Administration, Management, and Operations Commons™
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Articles 1 - 5 of 5
Full-Text Articles in Business Administration, Management, and Operations
Human Vs Machine: Hyper-Realistic Avatars And Their Efficacy As A Communication Channel, Jill S. Schiefelbein
Human Vs Machine: Hyper-Realistic Avatars And Their Efficacy As A Communication Channel, Jill S. Schiefelbein
USF Tampa Graduate Theses and Dissertations
Hyper-realistic avatars (HRAs), a form of synthetic media, are custom-created digital embodiments of a human, created by capturing and combining that person’s video and vocal likeness. This is the first known study of the efficacy of videos delivered by hyper-realistic avatars as a communication channel in comparison to videos delivered by their human counterparts. An experiment testing how information retention, engagement, and trust vary between viewers of videos delivered by a real human, videos delivered by the HRA representing that same human, and videos delivered by the HRA that discloses to viewers that it is a hyper-realistic avatar is presented. …
Human Vs Machine: Hyper-Realistic Avatars And Their Efficacy As A Communication Channel, Jill S. Schiefelbein
Human Vs Machine: Hyper-Realistic Avatars And Their Efficacy As A Communication Channel, Jill S. Schiefelbein
USF Tampa Graduate Theses and Dissertations
Hyper-realistic avatars (HRAs), a form of synthetic media, are custom-created digital embodiments of a human, created by capturing and combining that person’s video and vocal likeness. This is the first known study of the efficacy of videos delivered by hyper-realistic avatars as a communication channel in comparison to videos delivered by their human counterparts. An experiment testing how information retention, engagement, and trust vary between viewers of videos delivered by a real human, videos delivered by the HRA representing that same human, and videos delivered by the HRA that discloses to viewers that it is a hyper-realistic avatar is presented. …
An Enterprise Risk Management Framework To Design Pro-Ethical Ai Solutions, Quintin P. Mcgrath
An Enterprise Risk Management Framework To Design Pro-Ethical Ai Solutions, Quintin P. Mcgrath
USF Tampa Graduate Theses and Dissertations
The effective use of Artificial Intelligence (AI) has immediate business benefits for an organization and its stakeholders through efficiency and quality gains, and the potential to explore and implement new business models. However, there are risks of unintended ethical consequences. Enterprise Risk Management (ERM) focuses on managing risk while maximizing business value from exploiting opportunities. Using applied ethics as a basis and the perspective that ethics includes both enabling human flourishing and not violating accepted norms, I argue that greater business value is achieved when an organization simultaneously targets the maximization of benefits and the minimization of harms for the …
Fighting Mass Diffusion Of Fake News On Social Media, Abdallah Musmar
Fighting Mass Diffusion Of Fake News On Social Media, Abdallah Musmar
USF Tampa Graduate Theses and Dissertations
Fake news has been considered one of the most challenging problems in the last few years. The effects of spreading fake news over social media platforms are widely observed across the globe as the depth and velocity of fake news reach far more than real news (Vosoughi et al., 2018). The plan for the following dissertation is to investigate the mass spread of fake news across social media and propose a framework to fight the spread of fake news by mixing preventive methods that could hinder the overall percentage of fake news sharing. We plan to create a study on …
Understanding The Complex Ethical Landscape Of Artificial Intelligence Adoptions, Chrissann R. Ruehle
Understanding The Complex Ethical Landscape Of Artificial Intelligence Adoptions, Chrissann R. Ruehle
USF Tampa Graduate Theses and Dissertations
Although Artificial Intelligence (AI) has existed since the 1950’s, it has experienced a series of expansions and declines over the years. Currently, AI is on an upward trajectory and has prompted the fourth industrial revolution as many scientists have noted. Some firms have rapidly embraced this technology and experienced growth while others have been slow to adopt. Naturally, this expansion often has societal impacts. The aim of this study is to explore ethical considerations that arise during the adoption of this technology. This research addressed three questions: 1. How do market and regulatory forces reportedly shape Artificial Intelligence adoptions? 2. …