Business Administration, Management, and Operations Commons^™

Developing And Modernizing Small Businesses In Dangriga, Belize, Abby Teague

Management Undergraduate Honors Theses

This thesis evaluates the effectiveness of the Small Business Development project located in Dangriga, Belize, and includes research on the challenges of entrepreneurship in developing countries. The project consisted of research and the implementation of marketing workshops to teach businesses how to manage their online and social media presence through the Belize Tourism Industry Association (BTIA) Dangriga. The impact of the project was significantly important because many Belizeans struggle to survive and succeed within their businesses. Belize contains multiple microenterprises that cannot meet their potential because of a lack of knowledge and communication. Overall, the project aims to give BTIA …

A Review Of The Business Capstone: Working With An Education Program, Hanna Tran

University Honors Theses

This review thesis walks through the business capstone process which is a hands-on experience with a local business client. The business client, Company A, is an arts and education program that has reached out to the School of Business's capstone class to help them improve their reach to potential customers and find alternative funding other than student tuition and donations. To achieve these goals, our group conducted several analyses and thorough research combined with our existing business education. Our findings and final recommendations are shown in presentations and a final report that the business client can utilize for their future …

Customer-Centric Data Strategies To Drive Revenue Growth., Maxwell Okeyo

Theses & Dissertations

In today's digital age, media organisations grapple with declining revenues due to the shift from print to digital platforms. To tackle this challenge, there is a pressing need for these organisations to explore sustainable business models that prioritise revenue from readers. This project aims to address this issue by delving into data-driven strategies centred around readers' preferences and behaviours, aiming to sustainably spur revenue growth. The primary objective of this project was to craft and implement a reader-focused strategy to boost revenue. To achieve this, specific goals were outlined. Initially, the project sought to explore reader preferences and behaviours in …

Essays On Customer Relationship Management, Nan Zhao

Olin Business School Electronic Theses and Dissertations

The general topic of my dissertation is customer relationship management. Specifically, I use quasi-experimental causal inference methods, randomized field experiments, and machine learning methods to study and measure consumer response to co-branded credit cards and email communications promoting subscriptions.

In Chapter 1, “The Impact of Co-branded Credit Card Adoption on Customer Loyalty”, we estimate the treatment effects of adopting a co-branded credit card on spending and loyalty behaviors using a comprehensive longitudinal dataset from a North American airline. Our data set contained detailed records of both airline credit card adopters and non-adopters, including their travel and loyalty program activities over …

Online Food Delivery Platforn Use By Restaurants, Jessica Felix Martinez

Open Access Theses & Dissertations

During the COVID-19, many restaurants were forced to adopt online food delivery platforms such as Door Dash, Uber Eats to serve their clientele. In this dissertation, I examine the following research question: what challenges and benefits did restaurant managers consider to adopt online food delivery platforms during the COVID-19 pandemic? To answer this question, I present three essays. In the first essay, I reviewed the existing academic and practitioner literature on the research context, identified the major players in the food delivery industry, and summarized the challenges that restaurants faced during the pandemic. In the second essay, I identified what …

Creative Brief For The University Of Arkansas Student Technology Center, Emma Sutherland

Marketing Undergraduate Honors Theses

Creative Brief for the University of Arkansas Student Technology to improve the awareness and quality of the center.

The Effect Of Psychological Distance On Online Advertising: A Case Study Of Video Enrollment Advertisement Of Colleges, Xian He

Dissertations and Theses Collection (Open Access)

Advertising for enrolment through the Internet has become an important means of enrolment promotion in Chinese universities. However, there is currently no clear research conclusion on how to conduct effective advertising, especially on the selection of factors such as promotion time, promotion platform, and promotion targets. Based on the construal level theory, this study investigated the effects of different types of college enrolment advertising on different new media platforms, using different dimensions of psychological distance corresponding to factors such as promotional time and promotional area. The empirical results show that different advertising types do have significant effect differences on different …

Blackstone Launchpad University Of Montana Strategic Analysis/Jacob Treece Honors Capstone Report, Jacob R. Treece

Undergraduate Theses, Professional Papers, and Capstone Artifacts

No abstract provided.

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Jonny Boy Cookies' Event Campaign Targeting College Students, Ye'senia L. Agosto-Rivera

Honors College Theses

The evaluation of data from social media sites can offer valuable decision-making data for small businesses. Generally, college students are dependent on the Internet and social media sites precisely to connect with others socially. Can small businesses with limited finances and limited technical knowledge compete in this new social media-driven market to develop more in-person events? This paper discusses a detailed event campaign for Jonny Boy Cookies to expand their college student demographic beyond their current middle-aged women demographic. Quantitative approaches will be used to guide the research and implementation of new methods.

Harvesting Growth -- An Internship Thesis, Emma Conover

Marketing Undergraduate Honors Theses

During the Summer of 2021, I had the privilege to Intern with Harvest Group in Rogers, Arkansas. During this 12-week internship, I was placed in the Client Services division and was a part of a consumables team that served several clients. I gained invaluable experience from this internship and developed both personally and professionally.

Arclothmasks: A Pandemic Startup Journey, Adam Jackson

Information Systems Undergraduate Honors Theses

Covid-19 changed the way the world operated when it became a pandemic in 2020. The need for personal protection equipment was unexpected and suppliers were not prepared for the demand. The government mandate of masks furthered the need of PPE across the nation. To help fill this shortage, many companies began to retool their manufacturing processes from clothing to masks. This thesis will dive into one PPE company and its journey from the start of the pandemic. The business plan for the company will follow it along with graphs and charts that help tell the tale of the startup.

Implementing A Micro-Business Internship Program In Dangriga, Belize, Shaadee Shojai

Management Undergraduate Honors Theses

Over the Summer, I was able to work with Peacework in Belize through the University of Arkansas. While I was unable to physically go to Belize due to the COVID-19 Pandemic, I feel that I was still able to learn about the culture, in both the casual and business workplace, as well as help the people of Dangriga. The goal of my project was to help consult with the Tourism Department of Dangriga to help develop their small business into businesses that were more appealing to tourists. Unfortunately, most people who own small businesses in Dangriga can’t support themselves with …

Crip Theory And Creative Briefs: Interpreting Disability In The Creative Process, Josh Loebner

All Dissertations

Brands, advertising agencies and other partners collaborate through curated phases to create marketing and advertisements, but within this process, how does the creative brief shape disability inclusion or exclusion? By moving the conversation from interpreting disability representation in an advertisement or finished marketing piece, to analyzing disability at the onset of the creative process, these insights present a critical contribution to scholarship on disability, marketing and consumer culture. Framed within crip theory, the research investigates how disability identity is—or is not—manifest in a creative brief within the creative process.

Much of marketing, advertising and disability studies scholarship centers on finished …

The Four Agreements Analysis Los Cuatro Acuerdos De Don Miguel Ruíz, Dulce Morales

Electronic Theses, Projects, and Dissertations

The Toltecs were an indigenous Mexican culture of great warriors and artists with a very unique wisdom on life and behavior, that lived around 1000 years ago. Their extended knowledge on life and behavior certainly can be of help on developing a great leader in any organization based on the four agreements they practiced to better themselves spiritually, emotionally and physically. Therefore, Don Miguel Ruiz did some research of the Toltecs Wisdom and learn more about these four agreements:

1. Be impeccable with your word.
2. Don’t take anything personally.
3. Don’t make assumptions.
4. Always do your best.

After learning how to apply …

Metodologías Alternativas Para La Valoración De Opciones Europeas, Karen Mayerly Cepeda Vega, Tania Lorena Gómez Llanos

Finanzas y Comercio Internacional

En este trabajo investigativo se discuten algunas de las metodologías tradicionales y alternativas para valoración de opciones haciendo énfasis en las opciones de tipo europeo, teniendo en cuenta que el método tradicional de mayor utilización conocido como el modelo Black-Scholes y Merton (B-S-M) ha sido criticado debido a sus supuestos. Se evalúan empíricamente alternativas que son una extensión del modelo B-S-M, partiendo de forma hipotética de cuatro diferentes tipos de activo subyacente (acción ordinaria de Bancolombia, índice COLCAP, TRM y el precio del petróleo WTI). Los modelos considerados son la extensión de asimetría y curtosis no normales de Jarrow & …

Psychological Scene Gist And The Perception Of Sustainable Business Models Via Digital Media Audit, Shelby Hansen

Marketing Undergraduate Honors Theses

The technology space is giving rise to new business models that impact how we interact with companies, the causes we are interested in, and even our perception of how we process information. Within those contexts, I will be using the psychological concept of scene gist to explore the sustainable business model of clean beauty and investigate the technological ways that these companies interact with Gen Z consumers via social media. Gen Z consumers want to interact with companies who are socially responsible and who contribute to causes they believe in. The clean beauty trend is spearheading efforts to eliminate harmful …

The Pandemic Intern Of Nestlé Usa, Brenna Rose Beck

Marketing Undergraduate Honors Theses

Over the summer of 2020, I had the privilege to intern with Nestlé USA (NUSA), a sector of the multinational food and beverage processing conglomerate corporation that is headquartered in Vevey, Switzerland. As of 2014, Nestlé is known as the largest food and beverage company in the entire world. Over the course of ten weeks, I was able to learn from an immense number of opportunities that were available to me while working for this corporation. Nestlé was founded in 1866 by Henri Nestlé, originally as the Anglo-Swiss Condensed Milk Company that was aimed towards leveraging a safe, long shelf-life …

Social Media Preferences Of Individuals Seeking Graduate Business Degrees, Peyton N. Boxberger, Hannah C. Lee

Management Undergraduate Honors Theses

The purpose of this thesis is to provide actionable insight to the Walton MBA Programs Office for a cohesive social media strategy that is inclusive of all audiences. This research hopes to help the Walton MBA program better understand potential and current students based on their social media behavior and learn how social media use has changed due to the global COVID-19 pandemic. This report will analyze the results of a survey crafted to better understand the social media preferences of individuals seeking graduate business degrees. From these, a social media marketing strategy can be created to tailor content to …

Student Retention In Higher Education: Effect Of The Campus Fitness Center On Women, Leslie Marie Gordon

UNF Graduate Theses and Dissertations

Of the 3.5 million first-time in college, full time students who began college in fall 2017, 74% returned for fall 2018, with 61.7% retained at their starting institution. Covid-19 has negatively impacted retention; in addition to normal attrition, one of every five students did not return to campus in fall 2020. Researchers have gauged both academic and social factors that positively influence retention and note the use of the campus fitness center (CFC) as one social factor; however, women are less likely to use the CFC, are one third as likely to exercise, and experience more numerous fitness obstacles and …

Solución Para El Control Interno En Microempresas Por Medio Del Modelo Adaptado De Control Interno Para Microempresas Colombianas Basado En El Modelo Coco, Luisa María Delgado Caita, Ginary Lorena Chacón Cruz

Contaduría Pública

Mediante un estudio realizado a microempresas se confirmó la hipótesis de que este tipo de empresas en su mayoría no llevan un modelo de control interno o ningún sistema que permita tener un control sobre los procesos ejecutados dentro de la organización; debido a esta situación, se crea una cartilla que fomente en micro empresas la ejecución del control interno con distintos componentes, que además concuerden con los ya propuestos en los modelos anteriormente creados y adaptados que resultan más sencillos de llevar a cabo; ya que las microempresas tiene un nivel inferior de estandarización; estas requieren un sistema distinto …

Analysis Of The Podcast Industry And Business Growth Of Upside.Fm, Alyson Stoll, Katelyn Stanoch, John Skakun, Samantha Heim, Maanasa Humchad

Williams Honors College, Honors Research Projects

This paper explores the podcast industry with a focus on business related podcasts about entrepreneurship and startup businesses. The paper works to analyze the podcast industry and midwestern startup cities in order to assist podcast company, Upside.fm, in expanding their business model. The two main ideas researched throughout the paper are consumer behaviors in the podcast industry and the entrepreneurial ecosystems of multiple midwestern cities in the U.S including, Minneapolis, Minnesota, Kansas City, Missouri, Pittsburgh, Pennsylvania, and Indianapolis, Indiana. For the consumer behavior aspect of the research, a survey was conducted and analyzed to discover what podcast listeners enjoy and …

Honors Research Project Goodyear Business Suggestion, Drew Hodgson, Seth Gwirtz, Isabel Hartzler, Heather Kriston, Savannah Novak

Williams Honors College, Honors Research Projects

Our project takes on the task of evaluating the current market of the tire industry in todays pandemic. We are taking our findings to the local company Goodyear, and supplying suggestions to their firm in order to help their bottom line going forward. At the end of this, we will propose to Goodyear a solution within their firm on whether to pivot, expand, or downsize their current operations.

Building Value Through Innovative Eucheuma Spp. Product Development: A Case Study With The Belize Women's Seaweed Farming Association, Bailey Moritz

All Theses And Dissertations

Seaweed aquaculture has been a successful supplemental livelihood in coastal communities worldwide, creating new income opportunities for women in particular. In most cases, raw or dried carrageenan-producing seaweed is sold into supply chains without local value addition taking place. Upgrading value chains can come in the form of new products, differentiation from existing products through marketing, or breaking into new markets. The research investigates the local market potential for value-added Belizean Eucheuma seaweed products and offers insights into a pathway forward for the Belize Women’s Seaweed Farming Association (BWSFA) to take advantage of these opportunities at an early stage of …

Web Analytics: Best Practices For An Organization’S Successful Performance; A Preliminary Analysis, Salma Dahbi

Electronic Theses and Dissertations

This research presents an exploratory study concerning organizations’ best practices of Web analytics for a successful performance and the factors influencing the companies’ successful adoption of Web analytics.

A qualitative research methodology was used engaging a comprehension of Web analytics adoption using the Diffusion of Innovation theory (Rogers, 1995) and the theory building approach (Eisenhardt, 1989). Interviews with five companies from different industries were conducted.

Findings suggest that for a successful performance, companies should consider:

• Data for better decision making.

• Web analytics barriers

• Selecting the right KPIs and metrics based on the company’s goals.

• Web analytics …

Estrategias De Difusion De Videos Realizados Por Jóvenes Emprendedores Para Afrontar Los Procesos De Comunicación En La Web De La Facultad De Ciencias Administrativas De La Universidad De La Salle, Segundo Semestre 2019, Angy Paola Herazo Robles

Administración de Empresas

YouTube es una plataforma web que, a medida del tiempo y desde su creación, ha venido creciendo grandemente, permitiendo dar voz a todas las personas y poner el mundo a su alcance; dedicada a compartir videos presentando una variedad de clips tanto de películas como programas de televisión, videos musicales y otros contenidos, los cuales, están acorde a nuestra estrategia de difusión en la Facultad de Ciencias Administrativas y Contables como la creación de video blogs, con una de las redes sociales más famosas y exitosas en la red. Por esta razón el presente documento pretende incursionar en esta aplicación, …

A Digital Platform For College Students In The Ghanaian Rental Housing Market, Balchisu Adam Miss

Regis University Student Publications (comprehensive collection)

This paper reviewed the literature on rental housing market services in Ghana to provide the foundation in addressing the housing challenge in the country with specific reference to students. Affordability and availability of housing have been a major development challenge. However, search frictions in the rental housing market exacerbate the housing problem for college students in Ghana. The proposed project seeks to address the search friction in the rental housing market through a business start-up. The goal of the business project is to develop a digital platform that provides listing services for the Ghanaian rental housing market to reduce the …

Diseño De Un Plan De Marketing Con Herramientas Digitales Para La Empresa Ejecutivos Gráficos S.A.S De La Ciudad De Bogotá, Iván Santiago Jiménez Alvarado, Luis Miguel Martínez Martínez

Administración de Empresas

No abstract provided.

Diseño De Un Plan Estratégico Para La Empresa One Work Shop Sas Del Sector Publicitario De Bogotá, Nataly Osorno Montoya, Andrea Catherine Ruiz Piñeros

Administración de Empresas

No abstract provided.

Estrategias De Promoción Y Comunicación Audiovisual A Través De La Interacción Con Cuatro Stakeholders Relacionados Con La Facultad De Ciencias Administrativas Y Contables De La Universidad De La Salle, 2019 - 2020, Adriana Margarita Castilla Támara

Administración de Empresas

No abstract provided.