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Full-Text Articles in Arts Management
Narrative Engagement And The Role Of Presence, Stef Nicovich
Narrative Engagement And The Role Of Presence, Stef Nicovich
Atlantic Marketing Association Proceedings
Presence as a phenomenon has been studied for over 20 years with an identifiable progression as to how the field has matured. Initial research explored the physical nature of what conditions were necessary to produce presence focusing on the physical representations of the experience such as vividness and interactivity. This soon segued into more of an exploration into the psychological understanding of what is to experience presence focusing more on the actual “being there” phenomenon experienced by people as they engaged in a CM event. However as our understanding of presence has matured the focus has turned to exploring the …
The Sensoryscape Of Theaters: A Case Of Two University Associated Theaters, Peggy O. Shields
The Sensoryscape Of Theaters: A Case Of Two University Associated Theaters, Peggy O. Shields
Atlantic Marketing Association Proceedings
Live theater productions, must compete with other forms of entertainment offered in the experience economy (Barlow and Maul 2000). An impressive sensory experience that entertains and excites consumers is a key element that can differentiate and distinguish one experience from another (Gobe 2001). To be competitive theater productions should use their delivery facilities to provide an immersion experience in a theater’s sensoryscape.
Theater venues offer a sensory experience that contributes to the service offering and also provide an opportunity to contribute to the achievement of numerous marketing goals. By consciously developing the sensoryscape, not only will consumer enjoyment and satisfaction …