Agribusiness Commons^™

The `Good Oil': The Role Olive Oil Plays In The Lives Of Western Australian Consumers, Trudie Michels

Theses: Doctorates and Masters

Throughout Australia, a great number of resources have been devoted to the burgeoning billion dollar Australian olive industry. Recently a rapid increase in olive oil production has been witnessed. This growth combined with aggressive international competition will see pressure put on Australian producers to supply quality and price-effective olive oil into the Australian market. This will require a detailed understanding of consumers' perceptions of and thoughts about olive oil and a comprehension of how, when, where and why consumers utilise olive oil.